Summary Peru has one of the lowest per capita levels of cigarette consumption anywhere in South America, at only 79 pieces per person in 2014. In part this is because of a substantial contraband problem, with illegal trade accounting for a third of overall consumption. The market has been dominated by BAT since 2003. Previously it had been led by local producer Tabacalera National SA (Tanasa), which until May 2003 was part of the Fierro group.
Key Findings Tax increases have long played a part in affecting duty paid consumption levels
The market is dominated by the former Tanasa brand, Hamilton, which in 2008 held 40% of market volumes and remains the leading brand
There is also a counterfeit problem, with Paraguay reported to be the main source of such goods, supplying a range of low quality cigarettes
Synopsis “Cigarettes in Peru”, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Peruvian market.
What else does this report offer?
Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise
Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles
Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production
Prospects and forecasts of overall sales and consumption for 2014 to 2024
Reasons To Buy Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
Identify the areas of growth and opportunities, which will aid effective marketing planning
As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Peruvian market is crucial to ensuring maximum future sales
The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers
Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future