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Cigarettes in Peru, 2016

Cigarettes in Peru, 2016

Peru has one of the lowest per capita levels of cigarette consumption anywhere in South America, at only 79 pieces per person in 2014. In part this is because of a substantial contraband problem, with illegal trade accounting for a third of overall consumption. The market has been dominated by BAT since 2003. Previously it had been led by local producer Tabacalera National SA (Tanasa), which until May 2003 was part of the Fierro group.

Key Findings
Tax increases have long played a part in affecting duty paid consumption levels

The market is dominated by the former Tanasa brand, Hamilton, which in 2008 held 40% of market volumes and remains the leading brand

There is also a counterfeit problem, with Paraguay reported to be the main source of such goods, supplying a range of low quality cigarettes

“Cigarettes in Peru”, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Peruvian market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise

Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Peruvian market is crucial to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

1 Overview
2 Market Size
3 Market Structure
4 Manufacturers & Brands
5 Taxation & Retail Prices
5.1 Taxation
5.2 Retail Prices
6 The Smoking Population
7 Production & Trade
7.1 Production
7.2 Exports
8 Operating Constraints
8.1 Advertising Restrictions
8.2 Health Warnings
8.3 Other Restrictions
9 Prospects & Forecasts
10 Appendix
10.1 What is this Report About?
10.2 Time Frame
10.3 Product Category Coverage
10.4 Methodology
10.5 About Canadean
10.6 Disclaimer
List of Tables
Table 1: Cigarette Consumption, 1990–2015
Table 2: Total Market: Legitimate v Contraband, Billion Pieces, 1997-2014
Table 3: Per Capita Consumption, 1990–2015
Table 4: Market Breakdown: Blond v Dark Cigarettes, Million Pieces, 2000–2013
Table 5: Market Breakdown: Blond v Dark Cigarettes, % of Total, 2000–2013
Table 6: Market Breakdown: Filter v Plain Cigarettes, 2000–2014, % Volume
Table 7: Manufacturer Sales & Market Shares, Million Pieces, 2000–2015
Table 8: Manufacturer Sales & Market Shares, % of Total, 2000–2015
Table 9: Key Brands by Price Positioning
Table 10: BAT Peru: Retail Price List, 2010
Table 11: Smoking Population, 1990–2014
Table 12: Cigarette Production, 1990–2005
Table 13: Imports of Cigarettes, 1990-2014
Table 14: Cigarettes Imports by Country of Origin, 2001 – 2014, Million Pieces
Table 15: Cigarettes Imports by Country of Origin, 2001 – 2014, % of Total
Table 16: Dark Cigarette Imports by Country of Origin, 2007-2011, Million Pieces
Table 17: Dark Cigarette Imports by Country of Origin, 2007-2011, % of Total
Table 18: Blond Cigarette Imports by Country of Origin, 2007-2011, Million Pieces
Table 19: Blond Cigarette Imports by Country of Origin, 2007-2011, % of Total
Table 20: Exports of Cigarettes, 1998-2014
Table 21: Consumption Forecasts to 2024

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