Summary Malta is a small cigarette market due to its limited population, at just over 400,000 people, and anti-tobacco policies enacted by the government in recent decades. The smoking rate is relatively high as a percentage of the population at 25.4%; however, this has been declining since 1997 because of high taxes and limited advertising. The market is also exclusively served by imports since BAT’s factory closing in 2007.
Key Findings BAT Malta dominates the market with a 64.5% market share in 2014
The smoking rate is relatively high despite its small population, standing at 25.4% of the total population, or 85,000 people
Most smokers in Malta are men, due to social reasons, with 32.7% men smoking as of 2014
Vending machines remain an essential component of the market, accounting for 65% of sales
Synopsis “Cigarettes in Malta”, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Maltese market.
What else does this report offer?
Market size and structure of overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise
Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles
Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production
Prospects and forecasts of overall sales and consumption for 2015 to 2025
Reasons To Buy Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
Identify the areas of growth and opportunities, which will aid effective marketing planning
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