Cigarettes in Malaysia, 2017

Cigarettes in Malaysia, 2017

The market for cigarettes in Malaysia has experienced contrasting trends in recent years. Recently the legitimate market has suffered badly from a series of price and tax increases, culminating in a combination of tax rises and a crackdown on black market activities. Malaysia is a production centre of choice for BAT, PMI and JTI to service other South East Asian regional markets, although output fell by around a third in 2013 to 17.87 billion pieces and was 16.33 billion pieces in 2015. Imports have not historically been very significant, although officially reported volumes appear unreliable.

Key Findings
The market is dominated by three major international manufacturers: BAT, JTI and PMI. British American Tobacco (BAT) Malaysia is the clear leader with a 61.2% share in 2014,leading the premium market while JTI is the leader in the value-for-money market Forecasts for 2015 remain pessimistic with a further 7.2% fall in sales expected to 9.8 billion pieces. There are no signs that the industry expects a substantial reduction in black market levels in the short term as price is such an important factor for the vast majority of consumers.

Cigarette consumption in Malaysia has fluctuated since 1990 although more recently been in sharp decline. A 9.7% fall in 2009, a 1.9% drop in 2010 and a 2.3% fall in 2011 were a result of rises in excise duty and increased non-duty paid sales. Although volumes were up by 2.7% in 2012, this was in anticipation of another tax hike at the beginning of 2013. The impact of this rise was to reduce sales by 16.2% to 12.18 billion pieces with another tax inspired fall of 13.3% to 10.56 billion pieces in 2014. Sales are set to decline again in 2015.

Reasons To Buy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

1 Overview
2 Market Size
3 Market Structure
4 Manufacturers & Brands
5 Taxation & Retail Prices
5.1. Taxation
5.2. Retail Prices
6 The Smoking Population
7 Production & Trade
7.1. Production
7.2. Imports
7.3. Exports
8 Operating Constraints
8.1. Advertising Restrictions
8.2. Health Warnings
8.3. Other Restrictions
9 Company Profiles
10 Prospects & Forecasts
11 Appendix
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
11.4. Methodology
11.5. Disclaimer
List of Tables
Table 1: Cigarette Consumption, Million Pieces, 1990-2015
Table 2: Duty Paid & Non-Duty Paid Sales, Billion Pieces, 1996-2015
Table 3: Per Capita Consumption, 1990-2015
Table 4: Cigarette Consumption by Type, Million Pieces, 2000-2014
Table 5: Cigarette Consumption by Type, % Breakdown, 2000-2014
Table 6: Cigarette Sales by Type, % Volume, 2000-2005
Table 7: Cigarette Sales by Blend, % Volume, 1990-2007
Table 8: Cigarette Sales by Price Segment, % Volume, 2003-2009 & 2011-2014
Table 9: Cigarette Sales by Pack Type, % Volume, 2001-2007
Table 10: Manufacturer Sales & Market Shares, Million Pieces, 2000-2015
Table 11: Manufacturer Sales & Market Shares, % Volume, 2000-2015
Table 12: Market Shares of Leading Brand Families, % of Total, 2000-2013
Table 13: Manufacturer Share by Price Segment, Q1 2009
Table 14: Rates of Taxation on Cigarettes, 1986-2016
Table 15: Retail Prices of Selected Brands, Retail Price (MR), 2000-2015
Table 16: Smoking Population, 1990-2015
Table 17: Smoking by Age (any tobacco product), 2015
Table 18: Smoking Prevalence by Region, %, 1996
Table 19: Cigarette Production, Million Pieces, 1990-2015
Table 20: Imports of Cigarettes, Million Pieces, 1990-2014
Table 21: Cigarette Imports by Country of Origin, Million Pieces, 2000-2014
Table 22: Cigarette Imports by Country of Origin, %, 2000-2014
Table 23: Export of Cigarettes, Million Pieces, 1990-2014
Table 24: Cigarette Exports by Country of Destination, Million Pieces, 2000-2014
Table 25: Cigarette Exports by Country of Destination, %, 2000-2014
Table 26: Company profile: British American Tobacco (Malaysia) Bhd
Table 27: Company profile: JT International Bhd
Table 28: Company Profile: Philip Morris (Malaysia) SdnBhd
Table 29: Consumption Forecasts to 2025
List of Figures
Figure 1: Methodology

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