Cigarettes in Madagascar

Cigarettes in Madagascar

Summary
The Madagascan cigarette market is small but growing, in overall volumes terms, despite low disposable income among many Madagascans. However, per capita consumption has decreased in recent years with the market growing because of a young and growing population. The market is dominated by SACIMEM (Société des Cigarettes Mélia de Madagascar), a subsidiary of Imperial Tobacco, with its domestically produced brands. International brands are too expensive for most consumers in the country and therefore only account for a small section of the overall market.

Key Findings
SACIMEM controls the vast majority of the cigarette market with 92.2% of the market as of 2013

Per capita consumption fell to 155 pieces a year in 2013, which is 8.8% lower than 1990 levels

Cigarette production increased to 3.6 billion pieces a year in 2013, which is a staggering 84.2% larger than 1990 production rates

The cigarette market is expected to grow to 5.4 billion pieces in 2023 due to a growing economy, higher per capita consumption rates and more disposable income

Synopsis
“Cigarettes in Madagascar”, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Madagascan market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2015 to 2025

Reasons To Buy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the Madagascar market is crucial to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future


1 Overview
2 Market Size
3 Market Structure
4 Manufacturers & Brands
5 Taxation & Retail Prices
5.1 Taxation
5.2 Retail Prices
6 The Smoking Population
7 Production & Trade
7.1 Production
7.2 Imports
7.3 Exports
8 Operating Constraints
8.1 Advertising Restrictions
8.2 Health Warnings/Packaging Restrictions
8.3 Government Restrictions
9 Company Profiles
10 Prospects & Forecasts
11 Appendix
11.1 What is this Report About?
11.2 Time Frame
11.3 Product Category Coverage
11.4 Methodology
11.5 About Canadean
11.6 Disclaimer
List of Tables
Table 1: Cigarette Consumption, 1990–2015
Table 2: Per Capita Consumption, 1990–2015
Table 3: Market Segmentation, Filter v Plain Cigarettes, 2000–2013
Table 4: Manufacturer Sales & Market Shares, 2000–2015, Million Pieces
Table 5: Manufacturer Sales & Market Shares, 2000–2015, Percentage Share (%)
Table 6: Cigarette Prices, 2008 & 2009
Table 7: Cigarette Prices, 2012–2014
Table 8: Smoking Population, 1990–2014
Table 9: Tobacco Use by Gender, 2008–2009
Table 10: Cigarette Smoking by Age, 2008–2009
Table 11: Cigarette Production, 1990–2014
Table 12: Cigarette Imports, 1990–2014
Table 13: Imports by Country of Origin, Million Pieces, 2005–2014
Table 14: Imports by Country of Origin, Percentage Share (%), 2005–2014
Table 15: Cigarette Exports, 1990–2014
Table 16: Exports by Country of Destination, 2011–2014
Table 17: Company profile: SACIMEM (Société des Cigarettes Mélia de Madagascar) SA
Table 18: Focus Madagascar
Table 19: Consumption Forecasts to 2025
List of Figures
Figure 1: Methodology

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