Cigarettes in Ghana

Cigarettes in Ghana


Per capita consumption of cigarettes in Ghana is extremely low; however, the market has considerable potential despite the economic difficulties, which have only recently been overcome. Filter cigarettes dominate sales and king size cigarettes are the most popular format smoked. British American Tobacco Ghana dominates the market. With an excise tax planned for this year, sales are forecast to be up again in the coming years.

Key Findings

The performance of the economy and contraband are the main reasons for the recent slow increase in cigarettes sales

British American Tobacco Ghana dominates the market

The first National Tobacco Bill to ban smoking in public received parliamentary approval in July 2012

A higher rate of excise tax was imposed in 2010

Despite the recent regulatory restrictions and rising prices, duty paid cigarette sales are forecast to rise


“Cigarettes in Ghana”, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in Ghana market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2015 to 2025

Reasons To BuyGet a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of Ghana is crucial to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers.

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

1. Overview
2. Market Size
3. Market Structure
4. Manufacturers & Brands
5. Taxation & Retail Prices
5.1 Taxation
5.2 Retail Prices
6. The Smoking Population
7. Production & Trade
7.1 Production
7.2 Imports
7.3 Exports
8. Operating Constraints
8.1 Advertising Restrictions
8.2 Health Warnings
8.3 Government Restrictions
9. Prospects & Forecasts
10. Appendix
10.1 What is this Report About?
10.2 Time Frame
10.3 Product Category Coverage
10.4 Methodology
10.5 About Canadean – a division of Canadean
10.6 Disclaimer
List of Tables
Table 1: Cigarette Consumption, 1990-2015
Table 2: Per Capita Consumption, 1990-2015
Table 3: Market Breakdown by Type: Filter v Plain, 2001–2014, Million Pieces
Table 4: Market Breakdown by Type: Filter v Plain, 2001–2014, %
Table 5: Market Breakdown by Cigarette Length, %, 2000–2014
Table 6: Market Breakdown by Blend, %, 2000–2014
Table 7: Market Breakdown by Pack Type, %, 2000–2014
Table 8: Manufacturer Sales & Market Share, 2000–2015, Million Pieces
Table 9: Manufacturer Sales & Market Share, %, 2000–2015
Table 10: Excise Rates, 2008 & 2009, Cedi/Stick
Table 11:Retail Prices, Alcohol & Tobacco, % change, 2003–2014
Table 12: Smoking population,1990–2014
Table 13: Cigarette Use by Age & Sex, 2008
Table 14: Cigarette Production, Million Pieces, 1990–2015
Table 15: Cigarette Imports, Million Pieces, 1990–2014
Table 16: Cigarette Imports by Country of Origin, 2005–2014, Million Pieces
Table 17: Cigarette Exports, Million Pieces, 1996–2014
Table 18: Consumption Forecasts, Million Pieces, 2015–2025
List of Figures
Figure 1: Methodology

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