Summary The Finnish duty-paid cigarette market has declined from the early 1990s due to recession, rising taxes and prices and consequent increased contraband, rising grey market sales, and more recently, competition from snus and e-cigarettes. An illustration of the impact of taxation can be seen by the swings in duty paid sales both before and after a tax rise had been imposed, with this the case in 2008/09, 2011/12 and more recently in 2014/15. There is also substantial cross-border trade with Russia, Sweden, and Estonia.
Key Findings Overall consumption via all routes to market was down in 2014 relative to 2013 because of tax-induced price hikes that year. The prevalence of smoking is falling and stood at 18% for men and 14% for women in 2014. The overall incidence fell to 14.9% in 2014 compared with 25.7% in 1990. King size formats dominate, accounting for over 95% of sales, with hard packs gaining popularity. PMI brands dominate sales, largely through L&M and Marlboro, with Chesterfield added in 1999. Its major rivals are Imperial and BAT.
Synopsis Cigarettes in Finland is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Finnish market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects and forecasts for sales and consumption to 2025.
Reasons To Buy Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.