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Cigarettes in Estonia

Cigarettes in Estonia

SummaryEstonia is the smallest of the three Baltic states, along with Latvia and Lithuania, but with a sizeable cigarette market despite its small population of 1.3 million people. Historically, cigarette consumption has been high in Estonia but due to rising prices and non-duty paid contraband cigarettes, from Russia and Belarus, legitimate consumption has drastically declined in recent years from 3.5 billion pieces in 2007 to 1.8 billion pieces in 2015. Contraband is a massive hindrance to the market because of high prices and extra government taxes on cigarettes. As of 2015, contraband accounts for 16.4% of the entire market.

Key FindingsOf smokers in the country, 44% are men and 26.6% are women

Per capita consumption declined from a high of 2,641 pieces a year in 2007 to 1,417 in 2015

PMI is market leader in Estonia with 49% market share

There is no local cigarette production as the last factory closed in 1996 and the market is totally serviced by imports

Synopsis“Cigarettes in Estonia” is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Estonian market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2013 to 2023

Reasons To BuyGet a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

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The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

1 Overview
2 Market Size
3 Market Structure
4 Manufacturers & Brands
5 Taxation & Retail
5.1. Taxation
5.2. Retail Prices
6 The Smoking Population
7 Production & Trade
7.1. Production
7.2. Imports
7.3. Exports
8 Operating Constraints
8.1. Advertising Restrictions
8.2. Health Warnings
8.3. Other Restrictions
9 Prospects & Forecasts
10 Appendix
10.1. What is this Report About?
10.2. Time Frame
10.3. Product Category Coverage
10.4. Methodology
10.5. About Canadean
10.6. Disclaimer
List of Tables
Table 1: Cigarette Consumption, 1990–2015
Table 2: Releases for Consumption, 2002–2014
Table 3: Non-Duty Paid v Legitimate Consumption, 1996–2015, Billion pieces
Table 4: Per Capita Consumption, 1990–2015
Table 5: Cigarettes Retail Sales Trends, 2004–2014
Table 6: Manufacturer Sales & Market Share, 2000–2015, Million pieces
Table 7: Manufacturer Sales & Market Share, 2000–2015, Percentage share (%)
Table 8: EU Countries Retail Price & Tax Incidence Comparison, 2014
Table 9: EU Countries Retail Price & Tax Incidence Comparison, 2014 (continued)
Table 10: Trends in Cigarette Prices, 2004–2016
Table 11: Retail Prices, May 2009 & 2012
Table 12: Retail Prices, May 2009 & 2012 (continued)
Table 13: Smoking Population, 1990–2014
Table 14: Adult Smoking Prevalence by Gender & Age, 1990–2012, Men, Percentage share (%)
Table 15: Adult Smoking Prevalence by Gender & Age, 1990–2012, Women, Percentage share (%)
Table 16: Adult Smoking Prevalence by Gender & Age, 1990–2012, Men & Women, Percentage share (%)
Table 17: Adult Smoking Prevalence by Gender & Educational Background, 1990–2012, Percentage Share (%)
Table 18: Cigarette Imports, 1993–2014
Table 19: Cigarette Imports by Country of Origin, 2000–2014, Million pieces
Table 20: Cigarette Imports by Country of Origin, 2000–2014, Percentage share (%)
Table 21: Cigarette Exports/re-exports, 1993–2014
Table 22: Consumption Forecasts to 2023
List of Figures
Figure 1: Methodology

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