Summary The market for cigarettes in the Dominican Republic is characterized by long term decline. Tax rises since 2011 have brought about a major fall in duty paid consumption. Per capita sales in 2015 were estimated at 181 pieces compared with 678 pieces in 1990.
Key Findings The profile of the non-duty paid sector is growing. This is partly because of rising prices, boosted by development such as recent increases in Consumption Tax, and partly because of improvements in supply
The cigarette sector is effectively controlled by two companies, but the leader by far is Industrial de Tobacco Leon Jimenez (a 100%-owned subsidiary of PMI) with an 80% of the market in 2014
Industrial de Tobacco Leon Jimenez has focused marketing efforts on its value brand, National, with the result that its share has surged ahead. Adopting a similar strategy in the short and medium-term is likely to continue to prove successful, even though GDP growth is set to strengthen to 4.2% by 2016
Synopsis “Cigarettes in Dominican Republic”, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Dominican market.
What else does this report offer?
Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise
Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles
Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production
Prospects and forecasts of overall sales and consumption for 2015 to 2025
Reasons To Buy Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
Identify the areas of growth and opportunities, which will aid effective marketing planning
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Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future