Summary Smoking rates are high in Cyprus compared to other western European countries but it is hard to gauge the domestic per capita consumption and smoking rates because of the large tourist industry. Regardless, the cigarette market has doubled in size since 1990 but peaked in 2001 and is now slowly declining due to EU regulations, increasing taxes, and price rises. BAT is the most important cigarette company in Cyprus with PMI a close second despite having the most popular brand, Marlboro, in their portfolio.
Key Findings BAT is the dominate cigarette company in the market with 42.9% of the market as of 2014 but this has fallen from 86% in 2000
Per capita consumption is 1,111 pieces per year which is very high compared to other western European countries
Unusually, the smoking incidence has actually increased since 1990 and has now doubled in recent years
The smoking rate in Cyprus, according to Canadean in 2014, is 27.6% of the adult population or 261,000 adults
Synopsis “Cigarettes in Cyprus”, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Cypriot market.
What else does this report offer?
Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise
Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles
Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production
Prospects and forecasts of overall sales and consumption for 2015 to 2025
Reasons To Buy Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
Identify the areas of growth and opportunities, which will aid effective marketing planning
As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Cypriot market is crucial to ensuring maximum future sales
The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers
Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future