Cigarettes in Cuba

Cigarettes in Cuba

Cuba Is one of the largest cigarette markets in the Caribbean with very high per capita consumption compared to other Latin American states. Due to Cuba’s communist government the cigarette market is spilt into a “free” market that offers high-quality, but expensive international brands, a “rationed” market and the non-rationed state market, which offers domestic brands of varying quality. Foreign companies are beginning to enter the domestic market through joint ventures with the state-owned manufacturer, Tabacuba, to capitalize on the opening up of the Cuban economy despite the government’s increasingly tough anti-tobacco laws.

Key Findings
Per capita consumption was at 1,095 pieces a year in 2014, which is very high but is also down 27.3% from 1990

Of the total adult Cuban population, 33.3% are smokers, which makes it one of the larger Caribbean cigarette markets

The state-owned Tabacuba dominates the market with 78.2% of volume sales

The growing importance of the “free” market means rationed cigarettes are expected to decline with consumers choosing more high-quality international brands over domestic offerings

“Cigarettes in Cuba” is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Cuban market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2015 to 2025

Reasons To Buy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the Cuban market is crucial to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

1 Overview
2 Market Size
3 Market Structure
4 Manufacturers & Brands
5 Taxation & Retail Prices
5.1 Taxation
5.2 Retail Prices
6 The Smoking Population
7 Production & Trade
7.1 Production
7.2 Imports
7.3 Exports
8 Operating Constraints
8.1 Advertising Restrictions
8.2 Health Warnings
8.3 Other Restrictions
9 Company Profiles
10 Prospects & Forecasts
11 Appendix
11.1 What is this Report About?
11.2 Time Frame
11.3 Product Category Coverage
11.4 Methodology
11.5 About Canadean
11.6 Disclaimer
List of Tables
Table 1: Cigarette Consumption, 1990–2015
Table 2: Per Capita Consumption, 1990–2015
Table 3: Cigarette Retail Sales, 2002–2012
Table 4: Domestic & Foreign Currency Sales, 2002–2014, Million Pieces
Table 5: Domestic Sales by Type: Dark v Blond, 2010–2014, Billion Pieces
Table 6: Total Sales by Type, Dark v Blond, 2002–2014, Million Pieces
Table 7: Total Sales by Type, Dark v Blond, 2002–2014, Percentage Share (%)
Table 8: Volume Sales by Price Segment, 2008
Table 9: Manufacturer Sales & Market Shares, 2000–2015, Billion Pieces
Table 10: Manufacturer Sales & Market Shares, 2000–2015, Percentage Shares (%)
Table 11: Retail Prices, 2008
Table 12: Development of Cigarette Prices, 1990–2010
Table 13: Smoking Population, 1990–2014
Table 14: Cigarette Production, 1990–2014
Table 15: Production Trends by Type of Cigarette, 2002–2014, Billion Pieces
Table 16: Imports by Country of Origin, Million Pieces, 2010–2014
Table 17: Cigarette Exports, 1998–2014
Table 18: Company profile: Grupo Empresarial de Tabaco de Cuba (Tabacuba)
Table 19: Company profile: Brascuba Cigarillos SA
Table 20: Consumption Forecasts to 2024
List of Figures
Figure 1: Methodology

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