Cigarettes in Cuba
Cuba Is one of the largest cigarette markets in the Caribbean with very high per capita consumption compared to other Latin American states. Due to Cuba’s communist government the cigarette market is spilt into a “free” market that offers high-quality, but expensive international brands, a “rationed” market and the non-rationed state market, which offers domestic brands of varying quality. Foreign companies are beginning to enter the domestic market through joint ventures with the state-owned manufacturer, Tabacuba, to capitalize on the opening up of the Cuban economy despite the government’s increasingly tough anti-tobacco laws.
Per capita consumption was at 1,095 pieces a year in 2014, which is very high but is also down 27.3% from 1990
Of the total adult Cuban population, 33.3% are smokers, which makes it one of the larger Caribbean cigarette markets
The state-owned Tabacuba dominates the market with 78.2% of volume sales
The growing importance of the “free” market means rationed cigarettes are expected to decline with consumers choosing more high-quality international brands over domestic offerings
“Cigarettes in Cuba” is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Cuban market.
What else does this report offer?
Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise
Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles
Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production
Prospects and forecasts of overall sales and consumption for 2015 to 2025
Reasons To Buy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
Identify the areas of growth and opportunities, which will aid effective marketing planning
As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the Cuban market is crucial to ensuring maximum future sales
The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers
Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future
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