Summary Cameroon is a relatively small market for cigarettes and one that has suffered from the problem of contraband for many years. Per capita sales for cigarettes in Cameroon reflect the problems caused by this sector and stood at 145 pieces per person in 2015, which is low by African standards.
Key Findings Trading up has raised the profile of filter brands with these credited with an estimated 90% of volumes in 2014
Imports have risen to capture the majority of the market as local production fell
The long-term outlook for sales remains promising, assisted by the strong performance of the Cameroon economy
Synopsis “Cigarettes in Cameroon”, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Cameroon market.
What else does this report offer?
Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise
Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles
Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production
Prospects and forecasts of overall sales and consumption for 2015 to 2025
Reasons To Buy Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
Identify the areas of growth and opportunities, which will aid effective marketing planning
As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the Cameroon market is crucial to ensuring maximum future sales
The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future