Cigarettes in  Australia

Cigarettes in  AustraliaSummary

The outlook for the Australian cigarette market would appear bleak. Events such as the introduction of plain packaging as well as steep tax hike in September 2015 and indexed tax increase in March 2016 will inevitable drive down legitimate cigarette sales, forcing more smokers to either quit, downtrade further, or turn to the main alternatives, legal RYO tobacco or illegal cigarettes and illegally imported loose tobacco. However, much will depend on the government tobacco tax policy beyond September 2016, although the AWOTE indexation will continue to maintain pressure in real terms, if nothing else.

Key Findings

The market is dominated by three major multinationals: BAT, Philip Morris International and Imperial Tobacco, although JTI also has a marginal presence, its brands being distributed by Imperial Tobacco in Australia. BAT currently leads the market with a reduced share of 39.7% in 2014 with PMI in second place with 35.1%, and Imperial Tobacco third with 25.2% in regards to volumes.

According to the latest National Drug Household Survey in 2013, which remains the latest survey available, 13.3% of Australians aged 18 years and over were regular daily smokers. In 2013, 15.1% of Australian males aged 18 plus were regular daily smokers and 11.6% of females aged over 18.

Per capita consumption will drop by 42.1% over the period between 2013 and 2023. However, because of the expected growth in the non-duty paid sector, these figures will underestimate the overall cigarette market and will be offset by growth in alternative tobacco products.


“Cigarettes in Australia”, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Australian market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise

Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles

Regulations, taxation, retail pricing, smoking habit and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2014 to 2023.

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

Identify the areas of growth and opportunities, which will aid effective marketing planning.

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum future sales.

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers.

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

1. Overview
2. Market Size
3. Market Structure
4. Manufacturers & Brands
5. Taxation & Retail Prices
5.1. Taxation
5.2. Retail Prices
6. The Smoking Population
7. Production & Trade
7.1. Production
7.2. Imports
7.3. Exports
8. Operating Constraints
8.1. Advertising Restrictions
8.2. Health Warnings/Labelling Requirements
8.3. Other Restrictions
9. Company Profiles
10. Prospects & Forecasts
11. Appendix
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
11.4. Methodology
11.5. About ERC – a division of Canadean
11.6. Disclaimer
List of Tables
Table 1: Cigarette Consumption, 1990-2014
Table 2: Per Capita Consumption, 1990-2014
Table 3: Legal v Illegal Cigarette Sales, 2012 & 2013
Table 4: Non-Duty Paid Sector Breakdowns, 2012-2014
Table 5: Cigarette Retail Sales Trends, Grocery 2001-2014
Table 6: Market Breakdown: Domestic v Imported Cigarettes, 1990-2013
Table 7: Marketed Strength Trends, Grocery Sector, 2000-2006
Table 8: Market Segmentation by Pack Size, Grocery Sector, 2002-2013
Table 9: Grocery Sector Sales by Price Category, 2002-2014
Table 10: Cigarette Sales by Outlet, 2010
Table 11: Manufacturer Sales & Market Shares, 2000-2014
Table 12: Manufacturer Shares, Grocery v Other Outlets, 2011-2014
Table 13: Market Shares, Leading Brand Families, 2002-2014 19
Table 14: Manufacturer Shares by Price Segment, Grocery Sector, 2004-2014
Table 15: Brand Family Shares by Price Segment, Grocery Outlets, 2010-2014
Table 16: Manufacturer Shares, Convenience Outlets, 2004-2010
Table 17: Brand Family Shares, Convenience Outlets, 2003-2007
Table 18: Manufacturer Shares, Tobacconists, 2010
Table 19: Excise Duty Rates, 1999-2015
Table 20: Retail Prices, 2009-2015
Table 21: Price Differentials of Various Illegal Products Compared with a Packet of Winfield 25s,
2010 & 2013
Table 22: Smoking Population, 1990-2013
Table 23: Analysis of Tobacco Use by Age & Gender, 2013
Table 24: Use of Tobacco by Gender and State, 2013
Table 25: Cigarette Production, 1990-2013
Table 26: Cigarette Imports, 1990-2013
Table 27: Imports by Country of Origin, 2000-2013
Table 28: Cigarette Exports, 1990-2013
Table 29: Exports by Country of Destination, 2000-2013
Table 30: Anti-Smoking Regulation by State, 2009-2013
Table 31: Consumption Forecasts to 2023

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