Chile Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
The slowdown in the economy has taken its toll on beverage consumption. However, the beer market is resilient and has seen uplift in quality. The increasing sophistication of consumer appetites and a rise in disposable income has precipitated a fall in demand for discount products and an upsurge in the consumption of premium and super premium products, which account for 24% of total consumption. Mainstream segment that dominated the Chile beer market holding 72% share is facing mounting competition from the upcoming demand for premium segment.
Metal cans were the most popular single-serve packaging type, owing mainly to convenience of storage and ease of opening compared to glass bottles. The segment saw a growth of 3% in 2015.
Overall consumption of super premium products has increased 167% since 2010. Heineken, the main premium brand in Chile, has increased volume 4% since 2014.
After several years of steady growth, the consumption of discount beer began to taper off in 2014.
The consumption volume of lager is up 22% on 2010 and 3% up on 2015. Lager is still the drink of choice when it comes to beer.
Wheat beer is new to the Chilean market, having entered in 2014. Volume of the segment is tiny but gained 29% in 2015.
Canadean’s Chile Beer Market Insights 2016 Report provides a complete overview of the Chile beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Reasons To Buy
Gain an in-depth understanding of the dynamics and structure of the Chile beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Chile beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Chile beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Please Note: This product is delivered as a zip file
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