Summary The cider category grew by in 2015, with growth driven by increased distribution at liquor stores and on-premise locations. Volumes for cider received an additional boost from the growing trend for consumers to seek alternatives to beer. As is the general trend, on-premise channels remained the dominant distribution channel by value, owing to the larger mark-up on pricing that outlets can afford to add to cider beverages. Therefore despite off-premise channels generating the larger volume, they were unable to create as much value.
Key Findings Average prices rise across the board as cider continues to gather momentum. Apple Cider grew well and gained share in 2015, while Flavored Cider grew behind the market . Metal cans and glass bottles are so widely seen as the standard pack type for cider, PET has held its share and failed to expand.
Synopsis Canadean’s Canada Cider Market Insights 2015 Report provides a complete overview of the Canada cider industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details: 2011-2015 actual detailed cider consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016 Value by distribution channel 2011-2015, with 2016 forecasts 2014-2016 selected on- / off-premise retail prices Details of key cider new product launches in 2015 by company Overview of the competitive landscape in the cider market, with analysis of key company performance Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market Data is also available in excel format
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