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Belgium Cider Market Insights Report 2016

Belgium Cider Market Insights Report 2016

Cider was the only category across alcoholic beverages to prosper in 2015. Cider sales benefited from double-digit gains and a slightly augmented market share. Performance was mainly driven by booming sales in the premium price segment in the off-premise. Cider, traditionally marketed as a seasonal alcoholic drink, was and in fact still is perceived as a cheap alternative for champagne by the Belgian consumer, during the festive season. During December, cider is widely available in all supermarkets as they stock up to match consumer demands, with BTL marketing.

Key Findings
Cider out-performed all commercial beverages, as it was driven by above average temperatures at the start of spring and an unusually warm August.
Product innovation to drive consumption in 2016 with cider being the only category to prosper across alcoholic beverages.
Private Label share contracted slightly, as it faced strong competition from imported mainstream brands.

Canadean’s Belgium Cider Market Insights 2015 Report provides a complete overview of the Belgium cider industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:
2011-2015 actual detailed cider consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key cider new product launches in 2015 by company
Overview of the competitive landscape in the cider market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market
Data is also available in excel format

Reasons To Buy
Gain in-depth understanding of the dynamics and structure of the Belgium cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Belgium cider market to support your brand development and marketing initiatives
Compare and track the performance of brands and brewers to develop a competitive advantage
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Identify how brewers can capitalize on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Belgium cider market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

1 Market Context
1.1 Market Parameters Tables
1.2 Legislation and Taxation Tables
2 Market Update
2.2 Cider Pricing Tables
2.3 Cider Data Tables
3 Brewer Profiles
4 Appendix
4.1 Disclaimer
4.2 Methodology, Wisdom Attributes & Product Definitions
4.3 Map
List of Tables
Table 1: Belgium Population Size and Growth, 1992-2018F
Table 2: West Europe Population Size and Growth, 2005-2016F
Table 3: Belgium Economic Indicators, 2007-2017F
Table 4: West Europe Commercial Beverage Consumption Per Capita, 2005-2016F
Table 5: West Europe Commercial Beverage Consumption Per Capita % Share, 2005-2016F
Table 6: West Europe Commercial Beverage Consumption Per Capita Growth, 2006-2016F
Table 7: Taxation Base
Table 8: Taxation Base
Table 9: Historical Excise Rates of Cider
Table 10: Legal controls on Cider
Table 11: Tax Burden on Cider
Table 12: Cider Key Facts
Table 13: Top 10 Cider Brands Volume, 2013-2015
Table 14: Top 10 International Premium and Super premium Cider Brands Volume, 2013-2015
Table 15: Licensed Brand Owners and Licensees
Table 16: Cider Market Valuation (Local Currency), 2014-2016F
Table 17: Trade Margin Build-Up Model
Table 20: Average Beverage Consumption Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 21: Cider Production/Trade/Consumption 000 HL, 2005-2016F
Table 22: Cider Production/Trade/Consumption Growth, 2005-2016F
Table 23: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 24: Cider Market Valuation (Local Currency), 2014-2016F
Table 25: Cider Consumption by Local Definition, 2012-2016F
Table 26: Cider Consumption by Standard Price Segmentation, 2012-2016F
Table 27: Cider Consumption by Alcoholic Strength, 2012-2016F
Table 28: Cider Consumption by Type, 2012-2016F
Table 29: Cider Consumption by Geographic Scope, 2012-2016F
Table 30: Cider All Trademarks, 2011-2015
Table 31: Cider Brands by Local Definition, 2011-2015
Table 32: Cider Brands by Standard Price Segment, 2011-2015
Table 33: Cider Brands by Alcoholic Strength, 2011-2015
Table 34: Cider Brands by Type, 2011-2015
Table 35: Imported Brands by Origin, 2011-2015
Table 36: Cider Licensed Brands, 2014-2015
Table 37: Cider Private Label Brands, 2011-2015
Table 38: Cider Trademark Owners, 2011-2015
Table 39: Cider Local Operators, 2011-2015
Table 40: Cider leading Brewers/Importers, 2011-2015
Table 41: Cider Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 42: Cider Distribution: On vs. Off Premise, 2012-2016F
Table 43: Carlsberg Importers Brand Volumes 2011-2015
Table 44: Konings Belgium Brand Volumes 2011-2015
Table 45: Ciderie Ruwet Brand Volumes 2011-2015
Table 46: Stassen SA Brand Volumes 2011-2015
List of Figures
Figure 1: Cider Leading Brewers/Importers, 2015
Figure 2: Cider Consumption by Pack Material/Type, 2015
Figure 3: Cider Distribution by Channel, 2015
Figure 4: Cider Consumption by Price Segment, 2015

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