Belgium Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
Summary With the economy reviving gradually, consumers in Belgium are once again being able to splurge on alcoholic beverages such as beer. 2015 was a great year for Belgian beer exports, with total exports increasing by more than 8%. An economic recovery leading to positive GDP growth has shifted consumer focus from discount beer to premium and super premium beer. Increasing number of consumers can now afford premium beer that is available in large modern retail outlets at affordable prices.
Key Findings Beer made up over 69% of the Belgian market, with more than 1,500 different beers making it arguably the largest beer selection of any country worldwide.
Glass bottles ruled supreme during 2015 accounting for 54% of total market volume. Specialty beers were almost entirely sold in glass bottles.
Increasing number of consumers can now afford premium beer that is available in large modern retail outlets at affordable prices.
Private Label accounted for 8% of consumption in 2015, which is very small compared to most other countries. These imports had remained static at 9% share to 2014, only to decline slightly to 8% in 2015, leaving very little variance in the market.
Synopsis Canadean’s Belgium Beer Market Insights 2016 Report provides a complete overview of the Belgium beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Reasons To Buy Gain an in-depth understanding of the dynamics and structure of the Belgium beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Belgium beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Belgium beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Please Note: This product is delivered as a zip file