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Baby Food in Venezuela

Baby Food in Venezuela

The baby food market in Venezuela was on an upward curve till late 2012. The poor economic situation from 2013, coupled with a difficult regulatory and foreign exchange environment, has led to product shortages and massive price inflation, culminating in late 2015/2016 in an almost total lack of baby milks and wet meals, and a residual market made up only of baby cereals. The milks sector was the largest part of the market up to 2013 in terms of value, accounting for 46.5% of sales; however, it was much smaller, accounting for only 18.9% of sales in volume terms. Without the changes in the current government policies, it is difficult to see a baby food market re-emerging in the near future.

Key Findings
There is significant domestic production of baby food in Venezuela, with strong local output of cereals and meals.

Compared to other sectors, the cereals sector has fared better than the other sectors, as the price of some products, particularly the popular rice cream, has traditionally been low.

Volume imports of baby food fell heavily in 2015 when compared with 2014.

Exports of milks & cereals have remained low throughout the period 2009-2015 and since 2011 have been negligible.

All companies involved in the Venezuelan baby food market have suffered downturns and losses over the last year or two.

“Baby Food in Venezuela” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Venezuela market.

What else does this report offer?

Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

Future projections considering various trends which are likely to affect the industry.

Reasons To Buy
Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.

Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

Investigates which categories are performing the best and how this is changing market dynamics.

Executive summary
Background to the Market
Birth and population trends
Births – Birth Rates by Region
The consumer
Regulatory Issues
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Market Overview
Key features and developments
Market Overview
Manufacturer shares
Sector Analysis
Baby milks
Baby cereals
Baby meals
Production and trade
Company profiles
Nestlé Venezuela SA
Alimentos Heinz SA
Other manufacturers
Retail structure
Baby Food Retailing
Economic background
Economic background
Key macro-economic forecasts
Prospects and forecasts
Birth and population projections
Future trends
Additional data tables
Summary methodology
About Canadean
List of Tables
Table 1: Birth & Population Trends, 2005-2015
Table 2: Crude Birth Rates by Region, 2005-2012
Table 3: Household Poverty Trends, 2009-2013
Table 4: Levels of Poverty & Extreme Poverty, 1998, 2014 and 2015
Table 5: Socio-Economic Structure & Income, 2006 & 2012
Table 6: Marriage & Divorce Trends, 2008–2012
Table 7: Number of Women of Childbearing Age by Age Group, 2010 & 2015
Table 8: Female Employment Trends, 2009-2016
Table 9: Breastfeeding Rates, 2006-2008
Table 10: Market Size, 2015, & Growth Rates, 2009–2015
Table 11: Baby Food: Manufacturer Share Trends, 2009–2015
Table 12: Baby Food: Manufacturer Shares by Sector, %, 2015
Table 13: Baby Milks: Sector Segmentation, % Volume, 2009-2013
Table 14: Baby Milks: Manufacturer Shares, Value & Volume, %, 2009–2015
Table 15: Baby Cereals: Segmentation by Type, Volume, 2009–2015
Table 16: Retail Prices of Cereals, June 2016
Table 17: Comparative Prices, June 2014 and February 2016
Table 18: Baby Cereals: Manufacturer Shares, Value, 2009-2015
Table 19: Baby Meals: Manufacturer Shares, Value, 2009-2013
Table 20: Packaged Food Sales by Channel, Bs Million, 2009–2015
Table 21: Baby Food: Sales by Outlet Type, 2009-2013
Table 22: Baby Food: Sales by Outlet Type & Sector, 2013
Table 23: Venezuela, Economic Indicators, 2009–2016
Table 24: Key Macro-Economic Forecasts, 2015–2021
Table 25: Birth & Population Projections, 2009–2021
Table 26: The Baby Population, 2009-2021, '000 Babies
Table 27: Number of Women of Childbearing Age by Age Group, 2015 & 2020
Table 28: Baby Food: Market Value, Current Prices, 2009–2015
Table 29: Baby Food: Market Value, Constant Prices, 2009–2015
Table 30: Baby Food: Market Value, US$ Million, 2009–2015
Table 31: Baby Food: Market Volume, Tons, 2009–2015
Table 32: Baby Food: Per Capita Expenditure, Current Prices, 2009–2015
Table 33: Baby Food: Per Capita Expenditure, Constant Prices, 2009–2015
Table 34: Baby Food: Per Capita Expenditure, US Dollars, 2009–2015
Table 35: Baby Food: Per Capita Consumption, Grams, 2009–2015
Table 36: Baby Cereals: Sector Trends, 2009–2015
Table 37: Baby Meals: Sector Trends, 2009–2015
Table 38: Imports of Baby Milks & Cereals, 2009-2015
Table 39: Imports of Baby Milks & Cereals by Country of Origin, %, 2013-2015
Table 40: Imports of Other Baby Food, 2009-2015
Table 41: Exports of Baby Milks & Cereals, 2008-2011
Table 42: Exports of Other Baby Food, 2008-2011
Table 43: Facings Allocation by Product Type, 2016
List of Figures
Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Baby Food: Per Capita, 2009-2015
Figure 4: Baby Food: Manufacturer Shares, Value %, 2015
Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2015
Figure 6: Baby Milks: Sector Trends, 2009-2015
Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2009-2015
Figure 8: Baby Cereals: Sector Trends, 2009-2015
Figure 9: Baby Cereals: Per Capita Expenditure & Consumption, 2009-2015
Figure 10: Baby Meals: Sector Trends, 2009-2015
Figure 11: Baby Meals: Per Capita Expenditure & Consumption, 2009-2015
Figure 12: Milks & Cereals: Country of Origin, Top Three, % Volume, 2015
Figure 13: Baby Food: Manufacturer Shares, Value %, 2015
Figure 14: Baby Food: Manufacturer Shares, Volume %, 2015

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