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Baby Food in Tunisia

Baby Food in Tunisia

Summary
The Tunisian baby food market has seen growth both in volume and value terms. Volume sales have grown by 36% since 2009, while value sales have more than doubled. Economic growth, a rise in number of births, higher household incomes, growth of Western-style supermarkets and consequent better availability of products has encouraged sales of baby food. Baby milks account for around two-thirds of value sales, cereals accounted for 27.4% and meals account for only 5.9% of value sales. The consumption of baby food is expected to rise by 15%, while retail value is forecasted to expand by 53%.

Key Findings
Total volume in the market is estimated to have grown by 36% and total volume by 111% at current prices between 2009 and 2015.
The meals sector has registered the highest rate of growth in terms of volume, with sales up by 47% between 2009 and 2015.
The imports of milk & cereals are increased by 43.6% in volume.
The baby food market is heavily focused on baby milks.
Over half the market is in the hands of two players, Danone and Nestlé.

Synopsis
The Tunisian baby food market has seen growth both in volume and value terms. Volume sales have grown by 36% since 2009, while value sales have more than doubled. Economic growth, a rise in number of births, higher household incomes, growth of Western-style supermarkets and consequent better availability of products has encouraged sales of baby food. Baby milks account for around two-thirds of value sales, cereals accounted for 27.4% and meals account for only 5.9% of value sales. The consumption of baby food is expected to rise by 15%, while retail value is forecasted to expand by 53%.

Reasons To Buy
Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
Investigates which categories are performing the best and how this is changing market dynamics.


Introduction
Executive summary
Definitions
Background to the Market
Births – Live Birth Rates
Births by region
The consumer
Socio-demographic trends
Working women
Regulations
Breastfeeding trends
Market Overview
Market Overview
Manufacturers shares
The future
Sector Analysis
Baby milks
Baby cereals & dry meals
Baby meals
Other baby food
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Stial Délice Danone
Nestlé Tunisia SA
Pharmalys Tunisie
Sodilac
Materna
Distribution
Baby food retailing
Economic background
Economic background
Key macro-economic forecasts
Prospects and forecasts
Birth and population projections
Forecast overview
Future trends
Appendix
Additional data tables
Summary methodology
About Canadean
List of Tables
Table 1: Birth & Population Trends, 2005-2015
Table 2: Live Births by Region, 2009-2014
Table 3: Trends in Poverty, 2000-2010
Table 4: Marriage & Divorce Trends, 2009-2014
Table 5: Age at Marriage, 2006–2014
Table 6: Births by Age of Mother, 2006–2014
Table 7: Number of Women of Childbearing Age by Age Group, 2009 & 2014
Table 8: Trends in the Number of Working Women, 2009-2016
Table 9: Summary of Breastfeeding Survey Data, 1988-2011/12
Table 10: Breastfeeding by Age of Baby & Socio-Economic Factors, 2011/12
Table 11: Babies Being Bottle-Fed, by Socio-Demographic Factors, 2011/12
Table 12: Average Duration of Breastfeeding, 1988-2011/12
Table 13: Average Duration of Breastfeeding by Socio-Economic Factors, 2011/12
Table 14: Market Size, 2015, & Growth Rates, 2009–2015
Table 15: Baby Food: Manufacturer Shares, Value & Volume, %, 2009–2015
Table 16: Baby Food: Manufacturer Shares by Sector, %, 2015
Table 17: Projected Market Size, 2021, & Growth Rates, 2015–2021
Table 18: Baby Milks: Brand Price Positioning Analysis, 2015
Table 19: Baby Milks: Manufacturer Shares, % Value & Volume , 2009–2015
Table 20: Baby Cereals: Facings by Pack Size, 2016
Table 21: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume, %, 2009-2015
Table 22: Baby Meals: Facings by Pack Size, 2016
Table 23: Baby Meals: Manufacturer Shares, Value & Volume, %, 2009–2015
Table 24: Baby Food: Sales by Outlet Type, % Volume, 2009-2015
Table 25: Economic Indicators, 2009–2016
Table 26: Key Macro-Economic Forecasts, 2015–2021
Table 27: Birth & Population Projections, 2009–2021
Table 28: Baby Population, Number of Babies ‘000, 2009–2021
Table 29: Baby Food: Market Value, Current Prices, 2009–2015
Table 30: Baby Food: Market Value, Constant Prices, 2009–2015
Table 31: Baby Food: Market Value, US$, 2009–2015
Table 32: Baby Food: Market Volume, Tons, 2009–2015
Table 33: Baby Food: Per Capita Expenditure, Current Prices, 2009–2015
Table 34: Baby Food: Per Capita Expenditure, Constant Prices, 2009–2015
Table 35: Baby Food: Per Capita Expenditure, US$, 2009–2015
Table 36: Baby Food: Per Capita Consumption, Grams, 2009–2015
Table 37: Baby Milks: Sector Trends, 2009–2015
Table 38: Baby Milks: Market Segmentation, Value & Volume, 2009–2015
Table 39: Baby Milks: Brand Price Analysis, 2016
Table 40: Baby Cereals & Dry Meals: Sector Trends, 2009–2015
Table 41: Meals: Sector Trends, 2009–2015
Table 42: Others: Sector Trends, 2009–2015
Table 43: Baby Milks & Cereals: Trends in Imports, 2009-2015
Table 44: Imports of Baby Milks & Cereals by Country of Origin, 2012-2015
Table 45: Other Baby Food : Trends in Imports, 2008-2015
Table 46: Baby Milks & Cereals: Trends in Exports, 2009-2015
Table 47: Exports of Baby Milks & Cereals by Country of Destination, 2012-2015
Table 48: Baby Food: Market Value Forecasts, Current Prices, 2015–2021
Table 49: Baby Food: Market Value Forecasts, Constant Prices, 2015–2021
Table 50: Baby Food: Market Value Forecasts, US$, 2015–2021
Table 51: Baby Food: Market Volume Forecasts, Tons, 2015–2021
Table 52: Baby Food: Per Capita Expenditure, Current Prices, 2015–2021
Table 53: Baby Food: Per Capita Expenditure, Constant Prices, 2015–2021
Table 54: Baby Food: Per Capita Expenditure, US$, 2015–2021
Table 55: Baby Food: Per Capita Consumption, Grams, 2015–2021
List of Figures
Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Baby Food: Per Capita, 2009-2015
Figure 4: Baby Food: Manufacturer Shares, % Value, 2015
Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2015
Figure 6: Baby Milks: Sector Trends, 2009-2015
Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2009-2015
Figure 8: Baby Milks: Sector Segmentation, Value and Volume, 2009-2015
Figure 9: Baby Cereals & Dry Meals: Sector Trends, 2009-2015
Figure 10: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2009-2015
Figure 11: Baby Meals: Sector Trends, 2009-2015
Figure 12: Baby Meals: Per Capita Expenditure & Consumption, 2009-2015
Figure 13: Other Baby Foods: Sector Trends, 2009–2015
Figure 14: Other Baby Foods: Per Capita Expenditure & Consumption, 2009–2015
Figure 15: Milk & Cereals : Country of Origin, % Volume, Top Five, 2015
Figure 16: Milks & Cereals: Country of Destination, % Volume, Top Four, 2015
Figure 17: Baby Food: Manufacturer Shares, Value %, 2015
Figure 18: Baby Food: Manufacturer Shares, Volume %, 2015
Figure 19: Baby Food: Market Size, 2015-2021
Figure 20: Baby Food: Market Segmentation, 2021
Figure 21: Baby Food: Per Capita, 2015-2021

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