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Baby Food in Switzerland

Baby Food in Switzerland

Summary

The Swiss market has seen steady volume growth throughout most of the review period, partly as a result of continued annual increases in the number of live births up to 2014 but also as a result of higher per capita consumption levels of all the major product types. There has been a significant rise in the popularity of convenience foods – ready-to-eat and ready-to-cook products which often contain high amounts of fat, salt and sugar, attributed to increased numbers of Swiss women entering the workforce. Organic food has gone from strength to strength, although evidence of health benefits remains inconclusive.

Key Findings

The Swiss market was boosted by annual increases in the number of births up to 2014, although 2015 is likely to see an appreciable fall in both births and sales. Over the review period between 2009 and 2015 baby food sales rose by 11.6% in volume.

Baby milks dominate the market, accounting for 53.6% of value sales and 42.7% of volume sales in 2015. Wet meals accounted for 18.1% of value sales in 2015, up from just 15.8% in 2009.

Nestlé leads overall; it is present in every sector, leads jointly in milks and is leader in cereals and meals. Second place is held by Danone via its Milupa subsidiary.

The Swiss baby food market is expected to grow by an overall 19.3% in current price terms between 2015 and 2021, although this falls to 12.7% in constant price terms.

Synopsis

“Baby Food in Switzerland” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Switzerland market.

What else does this report offer?

Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.

Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.

Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

Investigates which categories are performing the best and how this is changing market dynamics.


Executive Summary
Major Developments
Market Structure
Per Capita
Distribution
The Suppliers
The Future
Background to the Market
Births
Live Birth Rates
Live Births by Region
The Baby Population
The Consumer
Eating Habits
Socio-Demographic Trends
Family Structure
Number of Women of Childbearing Age
Births By Age of Mother
Working Women
Female Employment
Maternity Legislation
Breastfeeding
Breastfeeding Promotion
Breastfeeding Prevalence
Breastfeeding Legislation
Regulations
Marketing Legislation
Market Profile
Overview
Definitions
Key Features & Developments
Manufacturers
Baby Milks
Key Features & Developments
Per Capita Trends
Sector Segmentation
Manufacturers & Brands
Baby Cereals
Key Features & Developments
Per Capita Trends
Manufacturers & Brands
Baby Meals & Juices
Key Features & Developments
Per Capita Trends
Sector Segmentation
Manufacturers & Brands
Other Baby Food
Key Features & Developments
Per Capita Trends
Manufacturers & Brands
Distribution
Grocery Structure
Baby Food Distribution
The Suppliers
Company Profiles
Introduction
Nestlé Suisse SA
Milupa SA (Danone)
Hero Gruppe
Hipp GmbH
Hochdorf Holding AG
Bimbosan AG
Holle Baby Food GmbH
Production & Foreign Trade
Production
Imports
Exports
The Future
Future Determinants
Live Birth Trends
Market Size
Economic & Demographic Background
Political & Economic Summary
Economic Background
Appendix
What is this Report About?
Time Frame
Product Category Coverage
Methodology
About ERC – a division of Canadean
Disclaimer
List of Tables
Table 1: Baby Food: % Growth, 2009-2015
Table 2: Baby Food: Per Capita Consumption & Expenditure, 2014 & 2015
Table 3: Projected Market Size, 2021& Growth Rates, 2015-2021
Table 4: Birth & Population Trends, 2005-2015
Table 5: Crude Birth Rate by Region, 2002-2014
Table 6: Baby Population, 2009-2015
Table 7: Marriage & Divorce Trends, 2008-2014
Table 8: Number of Women of Childbearing Age by Age Group, 2010 & 2014
Table 9: Breakdown of Live Births by Age of Mothers, 1995-2014
Table 10: Female Employment Trends, 2009-2015
Table 11: Exclusive and Partial Breastfeeding, 2003 &2014
Table 12: Breastfeeding Status by Type of Facility, 2003
Table 13: Baby Food: Market Value, Current Prices, 2009-2015
Table 14: Baby Food: Market Value, Constant Prices, 2009-2015
Table 15: Baby Food: Market Value, US Dollars, 2009-2015
Table 16: Baby Food: Market Volume, 2009-2015
Table 17: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
Table 18: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
Table 19: Baby Food: Per Capita Expenditure, US Dollars, 2009-2015
Table 20: Baby Food: Per Capita Consumption, 2009-2015
Table 21: Baby Food: Trends in Manufacturer Shares, 2009-2015
Table 22: Baby Food: Manufacturer Shares by Sector, Value,2015
Table 23: Milks: Sector Trends, 2009-2015
Table 24: Baby Milks: Per Capita Expenditure & Consumption, 2009-2015
Table 25: Market Segmentation, 2009-2015
Table 26: Powdered Baby Milks: Brand Price Positioning Analysis, 2015
Table 27: Baby Milks: Manufacturer Shares, 2009-2015
Table 28: Baby Milks: Brands by Segment, 2009-2015
Table 29: Cereals: Sector Trends, 2009-2015
Table 30: Cereals: Per Capita Expenditure & Consumption, 2009-2015
Table 31: Baby Cereals: Manufacturer Shares, 2009-2015
Table 32: Meals &Juices: Sector Trends, 2009-2015
Table 33: Meals &Juices: Per Capita Expenditure & Consumption, 2009-2015
Table 34: Meals & Juices: Manufacturer Shares, 2009-2015
Table 35: Others: Sector Trends, 2009-2015
Table 36: Others: Per Capita Expenditure & Consumption, 2009-2015
Table 37: Baby Teas & Finger Foods: Manufacturer Shares, 2009-2015
Table 38: Index of Retail Sales of Food & Beverages, 2009-2015
Table 39: Baby Food: Retail Distribution by Outlet Type, 2009-2015
Table 40: Nestlé: Market Shares, Value, 2015
Table 41: Danone: Market Shares, Value, 2015
Table 42: Hero: Market Shares, Value, 2015
Table 43: Hipp: Market Shares, Value, 2015
Table 44: Hochdorf Financial Highlights, 2010-2014
Table 45: Baby Milks& Cereals: Trends in Imports, 2008-2014
Table 46: Baby Milks& Cereals: Imports by Country of Origin, Value, 2012-2014
Table 47: Trends in Imports of Baby Meals, by Type, Volume & Value, 2008-2014
Table 48: Baby Milks& Cereals: Trends in Exports, 2008-2014
Table 49: Baby Milks: Exports by Country of Destination, Value, 2012-2014
Table 50: Trends in Exports of Baby Meals, by Type, Volume & Value, 2008-2014
Table 51: Birth &Population Projections, 2015-2021
Table 52: The Baby Population, 2015-2021
Table 53: Baby Food: Market Value Forecasts, Current Prices, 2015-2021
Table 54: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021
Table 55: Baby Food: Market Value Forecasts, US Dollars, 2015-2021
Table 56: Baby Food: Market Volume Forecasts, 2015-2021
Table 57: Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2015-2021
Table 58: Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2015-2021
Table 59: Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2015-2021
Table 60: Baby Food: Per Capita Consumption Forecasts, 2015-2021
Table 61: Key Macro-Economic Indicators, 2009-2016
Table 62: Key Macro-Economic Forecasts, 2015-2021
List of Figures
Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Manufacturer Share, 2015
Figure 4: Baby Food: Manufacturer Representation, Value, 2015

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