Baby Food in Sweden; 2015
Summary
The Swedish baby food market has continued to be more buoyant than most European markets. This is due mainly to an upward trend in the number of births and to a relatively favorable economic climate. Growth will be largely as a result of the increasing number of live births predicted by the Swedish Statistical Office and strong growth in the milks, and to a slightly lesser extent in the meals sector. Organic and locally produced baby food is expected to perform well, as part of a marked trend generally towards healthier and allegedly more 'natural' foods.
Key Findings
In constant price terms, market value in 2014 was 49% up on 2008 levels, having risen appreciably faster than market volume, an indication of the swing towards liquid and premium products, as well as reflecting higher raw materials.
Market value is expected to grow by 43.4% in current terms; in constant terms sales are forecast to grow by 28.6%, more rapidly than consumption, as a result of moves towards more sophisticated products, particularly in the case of milks and meals.
Largely because of the high levels of intake in cereals and meals, the two most important sectors of the market, growth in per capita consumption has been slow, rising by only 2.4% over the period between 2008 and 2014
Synopsis
“Baby Food in Sweden” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Sweden market.
What else does this report offer?
Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
Future projections considering various trends which are likely to affect the industry.
Reasons To Buy
Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.
Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.
Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market. Investigates which categories are performing the best and how this is changing market dynamics.
- Executive Summary
- Major Developments
- Market Structure
- Per Capita
- Distribution
- The Suppliers
- The Future
- Background to the Market
- Births
- Live Birth Rates
- Births by Region
- The Baby Population
- The Consumer
- Living Standards
- Eating Habits
- Socio-Demographic Trends
- Family Structure
- Number Women of Childbearing Age
- Working Women
- Female Employment
- Maternity Legislation
- Breastfeeding Trends
- Breastfeeding Promotion
- Breastfeeding Prevalence
- Breastfeeding Legislation
- Market Profile
- Overview
- Definitions
- Key Features & Developments
- Manufacturers & Brands
- Baby Milks
- Key Features & Developments
- Per Capita Trends
- Market Segmentation
- Manufacturers & Brands
- Baby Cereals
- Key Features & Developments
- Per Capita Trends
- Market Segmentation
- Manufacturers & Brands
- Baby Meals
- Key Features & Developments
- Per Capita Trends
- Market Segmentation
- Manufacturers & Brands
- Baby Drinks
- Key Features & Developments
- Per Capita Trends
- Market Segmentation
- Manufacturers & Brands
- Distribution
- Grocery Structure
- Baby Food Retailing
- The Suppliers
- Company Profiles
- Introduction
- Semper AB
- Nestlé Sverige AB
- Hipp GmbH & Co Vertrieb KG
- Other Suppliers
- Production & Foreign Trade
- Production
- Imports
- Exports
- The Future
- Future Determinants
- Live Birth Trends
- Breastfeeding & Child Nutrition
- Consumer Attitudes
- Future Trends
- Economic Background
- Political & Economic Summary
- Economic Background
- Appendix
- What is this Report About?
- Time Frame
- Product Category Coverage
- Methodology
- About ERC – a division of Canadean
- Disclaimer
- List of Tables
- Table 1: Baby Food: Manufacturer Shares, 2014
- Table 2: Projected Market Size, 2020 & Growth Rates, 2014-2020
- Table 3: Birth & Population Trends, 2004-2014
- Table 4: Live Births by Region, 2010-2014
- Table 5: Baby Population, 2004-2014
- Table 6: Trends in Marriage & Divorces, 2006-2014
- Table 7: Births by Age of Mother, 2008 & 2014
- Table 8: Number of Women of Childbearing Age by Age Group, 2008 & 2014
- Table 9: Female Employment Trends, 2008-2015
- Table 10: Paid Employment Among Mothers, According to Age of Youngest Child,2008-2013
- Table 11: Working Mothers by Age & Number of Children & Working Hours,2006 & 2012
- Table 12: Overall Breastfeeding Trends, 1986-2012
- Table 13: Partial & Exclusive Breastfeeding Trends, 2006-2012
- Table 14: Breastfeeding by Region, 2012
- Table 15: Breastfeeding, by Number of Months, 2012
- Table 16: Baby Food: Market Value, Current Prices, 2008-2014
- Table 17: Baby Food: Market Value, Constant Prices, 2008-2014
- Table 18: Baby Food: Market Value, US Dollars, 2008-2014
- Table 19: Baby Food: Market Volume, 2008-2014
- Table 20: Baby Food: Per Capita Expenditure, Current Prices, 2008-2014
- Table 21: Baby Food: Per Capita Expenditure, Constant Prices, 2008-2014
- Table 22: Baby Food: Per Capita Expenditure, US Dollars, 2008-2014
- Table 23: Baby Food: Per Capita Consumption, 2008-2014
- Table 24: Baby Food: Manufacturer Share Trends, 2008-2014
- Table 25: Baby Food: Manufacturer Shares by Sector, 2014
- Table 26: Baby Milks: Sector Trends, 2008-2014
- Table 27: Baby Milks: Per Capita Expenditure & Consumption, 2008-2014
- Table 28: Breakdown of the Milks Market, Value, 2008-2014
- Table 29: Breakdown of the Milks Market, Volume, 2008-2014
- Table 30: Baby Milks: Brand Price Positioning Analysis, 2015
- Table 31: Baby Milks: Manufacturer Shares, Value, 2008-2014
- Table 32: Baby Milks: Manufacturer Shares, Volume, 2008-2014
- Table 33: Baby Milks: Brands by Segment, 2015
- Table 34: Baby Cereals: Sector Trends, 2008-2014
- Table 35: Baby Cereals: Per Capita Expenditure & Consumption, 2008-2014
- Table 36: Baby Cereals: Breakdown of Sales, Value, 2008-2014
- Table 37: Baby Cereals: Retail Prices by Manufacturer, Brand and Product, 2015
- Table 38: Baby Cereals: Manufacturer Shares, Value, 2008-2014
- Table 39: Baby Cereals: Manufacturer Shares, Volume, 2008-2014
- Table 40: Välling: Manufacturer Shares, Value, 2008-2014
- Table 41: Välling: Manufacturer Shares, Volume, 2008-2014
- Table 42: Other Cereals: Manufacturer Shares, Value, 2008-2014
- Table 43: Other Cereals: Manufacturer Shares, Volume, 2008-2014
- Table 44: Baby Meals: Sector Trends, 2008-2014
- Table 45: Baby Meals: Per Capita Expenditure & Consumption, 2008-2014
- Table 46: Baby Meals: Sales by Segment, 2008-2014
- Table 47: Baby Meals: Retail Prices by Manufacturer, Brand and Product, 2015
- Table 48: Baby Meals: Manufacturer Shares, Value, 2008-2014
- Table 49: Baby Meals: Manufacturer Shares, Volume, 2008-2014
- Table 50: Baby Drinks: Sector Trends, 2008-2014
- Table 51: Baby Drinks: Per Capita Expenditure & Consumption, 2008-2014
- Table 52: Baby Drinks: Retail Prices by Manufacturer, Brand and Product, 2015
- Table 53: Baby Drinks: Manufacturer Shares, Value, 2008-2014
- Table 54: Baby Drinks: Manufacturer Shares, Volume, 2008-2014
- Table 55: Finger Foods: Retail Prices by Manufacturer, Brand and Product, 2015
- Table 56: Breakdown of Food Retail Sales by Outlet Type, 2008-2014
- Table 57: Shares of the Retail Food Sector by Operator, 2008-2014
- Table 58: Major Swedish Food Retailers, 2014
- Table 59: Semper: Market Representation, 2014
- Table 60: Nestlé: Market Representation, 2014
- Table 61: Hipp: Market Representation, 2014
- Table 62: Imports of Baby Food by Type, Volume, 2009-2014
- Table 63: Imports of Baby Food by Type, Value, 2009-2014
- Table 64: Imports of Baby Food by Country of Origin, Volume, 2012-2014
- Table 65: Imports of Baby Food by Country of Origin, Value, 2012-2014
- Table 66: Exports of Baby Food by Type, Volume, 2012-2014
- Table 67: Exports of Baby Food by Type, Value, 2009-2014
- Table 68: Exports of Baby Food by Country of Destination, Volume, 2012-2014
- Table 69: Exports of Baby Food by Country of Destination, Value, 2012-2014
- Table 70: Birth & Population Trends, 2008-2020
- Table 71: The Baby Population, 2014-2020
- Table 72: Number of Women of Childbearing Age by Age Group, 2014 & 2020
- Table 73: Baby Food: Market Value Forecasts, Current Prices, 2014-2020
- Table 74: Baby Food: Market Value Forecasts, Constant Prices, 2014-2020
- Table 75: Baby Food: Market Value Forecasts, US Dollars, 2014-2020
- Table 76: Baby Food: Market Volume Forecasts, 2014-2020
- Table 77: Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2014-2020
- Table 78: Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2014-2020
- Table 79: Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2014-2020
- Table 80: Baby Food: Per Capita Consumption Forecasts, 2014-2020
- Table 81: Economic Indicators, 2008-2015
- Table 82: Key Macro-Economic Forecasts, 2014-2020
- List of Figures
- Figure 1: Baby Food: Market Size, 2008-2014
- Figure 2: Baby Food: Market Segmentation, 2014
- Figure 3: Baby Food: Manufacturer Shares, 2014
- Figure 4: Baby Food: Manufacturer Representation, Value, 2014
- Figure 5: Baby Food: Manufacturer Representation, Volume, 2014