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Baby Food in South Africa

Baby Food in South Africa

Summary

Although many consumers have been hard pressed over the last two years or so, as levels of consumer debt have mounted, the market for baby food has so far been fairly resilient, as purchases are predominantly still made by the upper income groups, who have suffered less than others from the difficult economic situation. Research published by Analytics Business Intelligence indicates that in 2011 some 41% of users of baby food were light users (bought one or two units of baby food in the previous four weeks), 31% medium users (three to five units), and 28% heavy users (six or more units). The proportion of heavy users fell by two percentage points in 2011 compared with 2009, while the proportion of light and medium users rose by one percentage point in each case.

Key Findings

In 2015, the value of the South African baby food market represents an increase of 80.2% over the 2009 level.

Overall consumption increased by 9.5% in 2015, with all sectors except drinks registering growth during the period. Milks account for the largest share of baby food sales at 71% of overall value in 2015, up 0.5 % points since 2009.

Per capita consumption in 2015 was up by 4.1% since 2009 — and all categories with the exception of drinks experienced some growth.

The supermarket channel is particularly important in the sale of wet meals and drinks, representing 62% of volume sales in 2015, due to consumers' perceptions of these products as grocery items.

Synopsis

“Baby Food in South Africa” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the South Africa market.

What else does this report offer?

Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.

Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

Investigates which categories are performing the best and how this is changing market dynamics.


Executive Summary
Major Developments
Market Structure
Per Capita
Distribution
The Suppliers
The Future
Background to the Market
Births
Live Birth Rates
Birth Rates by Region
The Baby Population
The Consumer
Living Standards
Eating Habits
Socio-Demographic Trends
Family Structure
Number of Women of Childbearing Age
Births by Age of Mother
Working Women
Female Employment
Maternity Legislation
Breastfeeding Trends
Breastfeeding Promotion
Breastfeeding Prevalence
Breastfeeding Legislation
Regulations
Market Profile
Overview
Introduction
Key Features & Developments
Manufacturers
Baby Milks
Key Features & Developments
Per Capita Trends
Market Segmentation
Manufacturers & Brands
Baby Cereals
Key Features & Developments
Per Capita Trends
Market Segmentation
Manufacturers & Brands
Wet Baby Meals
Key Features & Developments
Per Capita Trends
Market Segmentation
Manufacturers & Brands
Baby Drinks
Key Features & Developments
Per Capita Trends
Market Segmentation
Manufacturers & Brands
Retailing & Distribution
Grocery Structure
Baby Food Retailing
The Suppliers
Company Profiles
Introduction
Nestlé (South Africa) (Pty) Ltd
Tiger Brands Ltd
Aspen Nutritionals (Pty) Ltd
Abbott Laboratories
Other Manufacturers
Allganix Foods (Pty) Ltd
Bokomo Foods
Boland Pulp
Hipp
Production & Foreign Trade
Production
Imports
Exports
The Future
Future Determinants
Live Birth Trends
Breastfeeding Trends
Future Determinants
Market Size
Economic Background
Political & Economic Summary
Economic Background
Appendix
What is this Report About?
Time Frame
Product Category Coverage
Methodology
About Canadean
Disclaimer
List of Tables
Table 1: Baby Food: % Growth, 2009–2015
Table 2: Baby Food: Per Capita Consumption & Expenditure, 2014 & 2015
Table 3: Projected Market Size, 2021 & Growth Rates, 2015–2021
Table 4: Birth & Population Trends, 2005–2015
Table 5: Live Births by Province, 2010–2014
Table 6: Baby Population, 2009–2015
Table 7: Living Standard Measures, 2008–2014
Table 8: Annual Average Household Expenditure on Food by Population Group, 2011/12
Table 9: Marriage & Divorce Trends, 2009–2013
Table 10: Number of Women of Childbearing Age by Age Group, 2009 & 2015
Table 11: Current Birth Registrations by Age of Mother, 2010–2014
Table 12: Estimated Total Fertility Rates, 2003–2009
Table 13: Female Employment Trends, 2009–2015
Table 14: Employment Situation by Population Group, 2015
Table 15: Breastfeeding Status by Age, 2003
Table 16: Breastfeeding Rates by Characteristic, 1998 & 2003
Table 17: Duration of Breastfeeding, 2003
Table 18: Baby Food: Market Value, Current Prices, 2009–2015
Table 19: Baby Food: Market Value, Constant Prices, 2009–2015
Table 20: Baby Food: Market Value, US Dollars, 2009–2015
Table 21: Baby Food: Market Volume, 2009–2015
Table 22: Baby Food: Per Capita Expenditure, Current Prices, 2009–2015
Table 23: Baby Food: Per Capita Expenditure, Constant Prices, 2009–2015
Table 24: Baby Food: Per Capita Expenditure, US Dollars, 2009–2015
Table 25: Baby Food: Per Capita Consumption, 2009–2015
Table 26: Baby Food: Manufacturer Share Trends, Value, 2009–2015
Table 27: Baby Food: Manufacturer Representation by Sector, Value, 2015
Table 28: Milks: Sector Trends, 2009–2015
Table 29: Baby Milks: Per Capita Expenditure & Consumption, 2009–2015
Table 30: Baby Milks: Segmentation by Value, 2009–2015
Table 31: Baby Milks: Brand Price Analysis, 2015
Table 32: Baby Milks: Brand Price Positioning Analysis, 2015
Table 33: Baby Milks: Manufacturer Shares (Value), 2009–2015
Table 34: Baby Milks: Manufacturer Shares (Volume), 2014 & 2015
Table 35: Baby Milks: Manufacturer Shares by Segment (Value), 2011
Table 36: Baby Milks: Brands by Segment, 2015
Table 37: Cereals : Sector Trends, 2009–2015
Table 38: Baby Cereals: Per Capita Expenditure & Consumption, 2009–2015
Table 39: Baby Cereals: Manufacturer Shares, 2009–2015
Table 40: Meals : Sector Trends, 2009–2015
Table 41: Wet Baby Meals: Per Capita Expenditure & Consumption, 2009–2015
Table 42: Wet Baby Meals: Manufacturer Shares, 2009–2015
Table 43: Drinks : Sector Trends, 2009–2015
Table 44: Baby Drinks/Juices: Per Capita Expenditure & Consumption, 2009–2015
Table 45: Baby Drinks/Juices: Manufacturer Shares, 2009–2015
Table 46: Packaged Food Sales by Channel, ZAR Million, 2009–2015
Table 47: Baby Food: Sales by Store Type, 2009–2015
Table 48: Baby Food: Sales by Sector & Store Type, 2015
Table 49: Nestlé: Market Shares, Value, 2015
Table 50: Tiger Brands: Market Shares, Value, 2015
Table 51: Tiger Brands: Financial Highlights, 2009–2014
Table 52: Aspen: Market Shares, Value, 2015
Table 53: Aspen: Financial Highlights, 2009–2015
Table 54: Abbott: Market Shares, Value, 2015
Table 55: Baby Milks & Cereals: Import Trends, 2008–2014
Table 56: Baby Milks & Cereals: Imports by Country of Origin, Value, 2012–2014
Table 57: Baby Milks & Cereals: Export Trends, 2008–2014
Table 58: Baby Milks & Cereals: Exports by Country of Destination, Value, 2012–2014
Table 59: Birth & Population Projections, 2009–2021
Table 60: The Baby Population, 2015–2021
Table 61: Baby Food: Market Value Forecasts, Current Prices, 2015–2021
Table 62: Baby Food: Market Value Forecasts, Constant Prices, 2015–2021
Table 63: Baby Food: Market Value Forecasts, US Dollars, 2015–2021
Table 64: Baby Food: Market Volume Forecasts, 2015–2021
Table 65: Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2015–2021
Table 66: Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2015–2021
Table 67: Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2015–2021
Table 68: Baby Food: Per Capita Consumption Forecasts, 2015–2021
Table 69: Key Macro-Economic Indicators, 2009–2016
Table 70: Key Macro-Economic Forecasts, 2015–2021
List of Figures
Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Baby Food: Manufacturers Shares, 2015
Figure 4: Baby Food: Manufacturer Representation, Value, 2015

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