Baby Food in Poland
Summary
In 2013, 11% fewer babies were born in Poland than in 2009 and although the number rose in 2014 and 2015, it remains well below the 2009/10 levels. However, the country remains a large market by Central and Eastern European standards and, as such, a potentially interesting target for manufacturers. Sales have been boosted by low levels of penetration of baby foods, which gave plenty of scope for growth, and the relative buoyancy of the Polish economy throughout most of the historic period. Manufacturers have sought to make the most of the opportunity, by launching a steady stream of new products. As a result of these various factors, total consumption declined by 2.6% since 2009, while total market value increased by 13%.
Key Findings
The number of births in Poland declined significantly between 2009 and 2013. Volume sales of baby food fell by 2.6% between 2009 and 2015. Overall per capita consumption of baby food is high, an increase of 7% compared with 2009.
In 2015, both milks and wet meals accounted for 30% of volume sales, while drinks accounted for 25% and cereals for 15%.
The Polish baby food market is dominated by two suppliers: Danone with its Nutricia operation, and Nestlé, with a combined share of 84.2% of volume and 84.7% of value in 2015.
The retail structure in Poland has developed rapidly over the last decade, with large foreign chains increasingly dominating the retail landscape, forcing consolidation among smaller chains and independent retailers.
Synopsis
“Baby Food in Poland” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Poland market.
What else does this report offer?
Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
Future projections considering various trends which are likely to affect the industry.
Reasons To Buy
Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
Investigates which categories are performing the best and how this is changing market dynamics.
- Introduction
- Executive summary
- Definitions
- Background to the Market
- Births
- The Consumer
- Socio-Demographic Trends
- Working Women
- Breastfeeding Trends
- Regulations
- Market Overview
- Key features & developments
- Market value and volume
- Manufacturers shares
- The future
- Sector Analysis
- Baby milks
- Baby cereals
- Baby meals
- Baby drinks
- Finger Foods
- Production and trade
- Production
- Imports
- Exports
- Company profiles
- Introduction
- Nutricia Polska Sp. z o.o .
- Nestlé Polska Sp. z o. o.
- Hipp Polska
- Humana Poland Sp z.o.o .
- Distribution
- Retail structure
- Baby food Retailing
- Economic background
- Economic indicators
- Key macro-economic forecasts
- Prospects and forecasts
- Birth and population projections
- Forecast overview
- Future trends
- Appendix
- Additional data tables
- Summary methodology
- About Canadean
- List of Tables
- Table 1: Birth & Population Trends, 2005-2015
- Table 2: Crude Birth Rates by Location, 2006–2014
- Table 3: Births by Region, 2009 & 2014
- Table 4: Marriage & Divorce Trends, 2008-2014
- Table 5: Number of Women of Childbearing Age by Age Group, 2010 and 2014
- Table 6: Live Births by Age Group of Mother, 2013 & 2014
- Table 7: Women In Employment , 2009–2015
- Table 8: Breastfeeding Patterns by Age, 2013
- Table 9: Breastfeeding Patterns by Age and Type, 2013
- Table 10: Breastfeeding Rates in Lublin, Kujawy-Pomerania & Gdańsk, 2006–2011
- Table 11: Share of Stomach by Age, %, 2010
- Table 12: Market Size, 2015, & Growth Rates, 2009–2015
- Table 13: Baby Food: Manufacturer Shares,%, 2009–2015
- Table 14: Baby Food: Manufacturer Shares by Sector, %, 2015
- Table 15: Projected Market Size, 2021, & Growth Rates, 2015–2021
- Table 16: Baby Milks: Segmentation by Stage, % Volume, 2009–2015
- Table 17: Baby Milks: Brand Price Positioning Analysis, 2016
- Table 18: Milk Packs, by Size
- Table 19: Milk Packs, by Type
- Table 20: Baby Milks: Manufacturer Shares, %, 2009–2015
- Table 21: Baby Milks : Brands by Segment, 2016
- Table 22: Cereal Packs, by Size
- Table 23: Cereal Packs, by Type
- Table 24: Baby Cereals: Manufacturer Shares, Value & Volume, %, 2009–2015
- Table 25: Baby Meals: Segmentation by Volume, %, 2009–2015
- Table 26: Wet Meal Packs, by Type
- Table 27: Wet Meal Packs, by Size
- Table 28: Baby Meals: Manufacturer Shares, Value & Volume, %, 2009–2015
- Table 29: Baby Drinks: Segmentation by Volume & Value, %, 2009–2015
- Table 30: Drink Packs, by Type
- Table 31: Drink Packs, by Size
- Table 32: Baby Drinks: Manufacturer Shares, Value & Volume, %, 2009–2015
- Table 33: Baby Juices Manufacturer Shares, % of Value Sales, 2009–2015
- Table 34: Baby Teas Manufacturer Shares, % of Value Sales, 2009–2015
- Table 35: Packaged Food Sales by Channel, PLZN Million, 2009–2015
- Table 36: Baby Food: Sales by Outlet Type, % Value, 2015
- Table 37: Key Macro-Economic Indicators, 2009–2016
- Table 38: Key Macro-Economic Forecasts, 2015–2021
- Table 39: Birth & Population Projections, 2009-2021
- Table 40: Baby Population, Number of Babies, 2009-2021
- Table 41: Baby Food: Market Value, Current Prices, 2009-2015
- Table 42: Baby Food: Market Value, Constant Prices, 2009-2015
- Table 43: Baby Food: Market Value, US$, 2009–2015
- Table 44: Baby Food: Market Volume, Tons, 2009–2015
- Table 45: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
- Table 46: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
- Table 47: Baby Food: Per Capita Expenditure, US$, 2009–2015
- Table 48: Baby Food: Per Capita Consumption, Grams, 2009–2015
- Table 49: Baby Milks: Sector Trends, 2009–2015
- Table 50: Baby Milks: Segmentation by Type, % Volume, 2009–2015
- Table 51: Baby Milks: Segmentation by Typee, % Value, 2009–2015
- Table 52: Baby Milks: Brand Price Analysis, 2016
- Table 53: Baby Cereals & Dry Meals: Sector Trends, 2009–2015
- Table 54: Baby Meals : Sector Trends, 2009–2015
- Table 55: Baby Drinks: Sector Trends, 2009–2015
- Table 56: Trends in Imports of Baby Food by Sector, Volume, 2009–2014
- Table 57: Trends in Imports of Baby Food by Sector, Value, 2009–2014
- Table 58: Imports by Sector & Country of Origin, Volume, 2012–2014
- Table 59: Imports by Sector & Country of Origin, Value, 2012–2014
- Table 60: Trends in Exports of Baby Food by Sector, Volume, 2009–2014
- Table 61: Trends in Exports of Baby Food by Sector, Value, 2009–2014
- Table 62: Exports by Sector & Country of Destination, Volume, 2012–2014
- Table 63: Exports by Sector & Country of Destination, Value, 2012–2014
- Table 64: Baby Food: Market Value Forecasts, Current Prices, 2015–2021
- Table 65: Baby Food: Market Value Forecasts, Constant Prices, 2015–2021
- Table 66: Baby Food: Market Value Forecasts, US$, 2015–2021
- Table 67: Baby Food: Market Volume Forecasts, Tons, 2015–2021
- Table 68: Baby Food: Per Capita Expenditure, Current Prices, 2015–2021
- Table 69: Baby Food: Per Capita Expenditure, Constant Prices, 2015–2021
- Table 70: Baby Food: Per Capita Expenditure, US$, 2015–2021
- Table 71: Baby Food: Per Capita Consumption, Grams, 2015–2021
- List of Figures
- Figure 1: Baby Food: Market Size, 2009-2015
- Figure 2: Baby Food: Market Segmentation, 2015
- Figure 3: Baby Food: Per Capita, 2009-2015
- Figure 4: Baby Food: Manufacturer Shares, Value, 2015
- Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2015
- Figure 6: Baby Milks: Sector Trends, 2009-2015
- Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2009-2015
- Figure 8: Baby Cereals: Sector Trends, 2009-2015
- Figure 9: Baby Cereals: Per Capita Expenditure & Consumption, 2009-2015
- Figure 10: Baby Meals: Sector Trends, 2009-2015
- Figure 11: Baby Meals: Per Capita Expenditure & Consumption, 2009-2015
- Figure 12: Baby Drinks: Sector Trends, 2009-2015
- Figure 13: Baby Drinks: Per Capita Expenditure & Consumption, 2009-2015
- Figure 14: Milk & Cereals : Country of Origin, % Volume, Top Five, 2014
- Figure 15: Milks & Cereals: Country of Destination, % Volume, Top Six, 2014
- Figure 16: Baby Food: Manufacturer Shares, Value %, 2015
- Figure 17: Baby Food: Manufacturer Shares, Volume %, 2015
- Figure 18: Baby Food: Market Size, 2015-2021
- Figure 19: Baby Food: Market Segmentation, 2021
- Figure 20: Baby Food: Per Capita, 2015-2021