In 2013, 11% fewer babies were born in Poland than in 2009 and although the number rose in 2014 and 2015, it remains well below the 2009/10 levels. However, the country remains a large market by Central and Eastern European standards and, as such, a potentially interesting target for manufacturers. Sales have been boosted by low levels of penetration of baby foods, which gave plenty of scope for growth, and the relative buoyancy of the Polish economy throughout most of the historic period. Manufacturers have sought to make the most of the opportunity, by launching a steady stream of new products. As a result of these various factors, total consumption declined by 2.6% since 2009, while total market value increased by 13%.
The number of births in Poland declined significantly between 2009 and 2013. Volume sales of baby food fell by 2.6% between 2009 and 2015. Overall per capita consumption of baby food is high, an increase of 7% compared with 2009.
In 2015, both milks and wet meals accounted for 30% of volume sales, while drinks accounted for 25% and cereals for 15%.
The Polish baby food market is dominated by two suppliers: Danone with its Nutricia operation, and Nestlé, with a combined share of 84.2% of volume and 84.7% of value in 2015.
The retail structure in Poland has developed rapidly over the last decade, with large foreign chains increasingly dominating the retail landscape, forcing consolidation among smaller chains and independent retailers.
“Baby Food in Poland” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Poland market.
What else does this report offer?
Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
Future projections considering various trends which are likely to affect the industry.
Reasons To Buy
Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
Investigates which categories are performing the best and how this is changing market dynamics.