Summary The market for baby food in Indonesia remains extremely underdeveloped despite the large potential consumer base. The number of live births has been falling: a drop of 10% has occurred between 2006 and 2016. The birth rate has also been declining consistently. Despite some progress, Indonesia’s economy is less developed than that of most other Southeast Asian countries, and poverty levels are still high. Over the next six years, the market for baby food in Indonesia is forecast to grow by 57.5% in value. Volume growth is likely to be quite restrained, given the continuing decline in births and the move towards breastfeeding, with consumption expected to increase by 5.7% by 2022.
Key Findings Since 2010, the baby food market in Indonesia has grown by 79% in value terms and by 8.2% in volume terms.
Baby milks continue to dominate, and accounted for 92% of value sales in 2016, leaving little room for other types of baby food. Cereals claim 7% of retail sales, while other baby foods represent only 0.4% of value sales.
Nestlé has a substantial lead in the market as a whole, and also in baby milks. In 2016, Nestlé holds 36%, compared to a combined 29% share for Danone’s two businesses, Sari Husada and Nutricia. In third place is Kalbe Farma.
The majority of baby food is distributed through food outlets, with supermarkets and hypermarkets taking 70% of baby milk volumes in 2016, and 79% of other baby food sales.
Synopsis “Baby Food in Indonesia” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Indonesia market.
What else does this report offer?
Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
Future projections considering various trends which are likely to affect the industry.
Reasons To Buy Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
Investigates which categories are performing the best and how this is changing market dynamics.