Summary The per capita consumption of commercial baby food in Denmark is low due to a continuing allegiance to traditional methods of feeding and a marked preference for offering puréed versions of home cooked family meal to infants. This is a preference encouraged by the Danish health authorities, which have taken measures to encourage parents to feed home-made food to their babies and infants, and decrease their reliance on commercial products. Research conducted by Nestlé comparing the Swedish and Danish baby food market has confirmed this. In Sweden 75% of children aged 0-2 years are fed industrially prepared baby food compared with just 23% of Danish children.
Key Findings Consumption of commercially produced baby food in 2015 represented a drop of 3.6% over 2009. Market value at current prices has risen by 11.9. In real terms, value sales of baby food in 2015 were 1.8% higher than in 2009.
Milks constitute the largest sector in value terms. Consumption of baby milks increased by 3.6% between 2009 and 2015. The second largest sector in value terms is wet meals.
Denmark is a significant exporter of baby food, and although export levels fell sharply in 2010, in 2011 exports picked up again and have subsequently expanded significantly year on year.
Sales of baby food are dominated by the grocery sector, with increasing numbers of parents looking for the convenience of purchasing baby foods along with the weekly shopping, and in the face of reduced disposable incomes, discount retailers have raised their profile in the sale of baby food.
Synopsis “Baby Food in Denmark” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Denmark market.
What else does this report offer?
Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
Future projections considering various trends which are likely to affect the industry.
Reasons To Buy Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
Investigates which categories are performing the best and how this is changing market dynamics.