Market Research Logo

Baby Food in Australia

Baby Food in Australia

Summary

The annual number of births in Australia rose up to 2012, providing a boost to sales, but has subsequently fallen, restricting sales potential. All sectors, except drinks, have experienced some growth during the review period, the cereals & snacks sector in particular proving dynamic with an overall increase of 100%. Milks represent the largest proportion of baby food sales, accounting for 45% of volume in 2015. Wet meals, on the other hand, have seen a decline in their share since a peak in 2011, and in 2015 accounted for 29% of retail sales. Drinks have never been very popular and have lost further share over the past few years, with the result that in 2015 they claimed under 1% of retail sales.

Key Findings

In 2015, the value of the Australian baby food market represented an increase of 31.7% since 2009. By contrast, overall consumption of baby food rose by just 1% between 2009 and 2015.

Milks represent the largest proportion of baby food sales, accounting for 57% of overall value in 2015. Cereals & snacks increased their value share of the market from 9% in 2009 to 13%.

The Australian market in 2016 presents a quite different manufacturer profile from 2009. Established players such as Heinz, Nestlé, and Wyeth (now Aspen) have seen their shares slide, while regional brands, including a2 Platinum, Rafferty’s Garden (Cussons), and Bellamy’s Organic, have experienced rapid increases in their shares.

The distribution of baby milks in Australia has completely changed during the past two decades, with the grocery channel overtaking pharmacies as the main sales outlet. By 2015, pharmacies’ share had dropped to an estimated 12%.

Synopsis

“Baby Food in Australia” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Australia market.

What else does this report offer?

Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.

Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

Investigates which categories are performing the best and how this is changing market dynamics.


Introduction
Executive summary
Definitions
Background to the Market
Births
The Consumer Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations
Market Overview
Key features & developments
Market value and volume
Manufacturers shares
The future
Sector Analysis
Baby milks
Baby cereals/snacks
Baby meals
Baby drinks
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Danone Nutricia Early Life Nutrition Pty Ltd
HJ Heinz Australia Co Ltd
Aspen Nutritionals Australia Pty Ltd
Rafferty's Garden Pty Limited
Nestlé Australia Ltd
Bellamy's Organics
Only Organic Baby Food Ltd
The a2 Milk Company
Distribution
Retail structure
Baby food Retailing
Economic background
Economic indicators
Key macro-economic forecasts
Prospects and forecasts
Birth and population projections
Baby population
Forecast overview
Future trends
Appendix
Additional data tables
Summary methodology
About Canadean
List of Tables
Table 1: Birth & Population Trends, 2005-2015
Table 2: Births by State, 2011 & 2014
Table 3: Income Levels by Income Quintiles, 2014
Table 4: Trends in Socio-Demographic Characteristics of Women Aged 18-44 Years, 1986-2006
Table 5: Breakdown of Live Births by Age of Mothers, 2011 & 2014
Table 6: Number of Women of Childbearing Age by Age Group, 2009 & 2014
Table 7: Trends in Women in Employment, 2009–2015
Table 8: Labor Force Status of Women with Children, 1996 & 2006
Table 9: Breastfeeding Trends by Age of Baby, 1995–2010
Table 10: Exclusively Breastfed Infants by Age, % of Babies, 2010 & 2011/12
Table 11: Consumption of Non-Breast Milk & Solids by Age of Infant, 2004 & 2010
Table 12: Consumption of Breast Milk & Solids by Age of Infant , 2011/12
Table 13: Breastfeeding by Economic Status of Mother & Age of Baby, 2010
Table 14: Breastfeeding by Age & Educational Attainment of Mother & Age of Baby, 2010
Table 15: Market Size, 2015, & Growth Rates, 2009–2015
Table 16: Baby Food: Manufacturer Shares, Value, %, 2009–2015
Table 17: Baby Food: Manufacturer Shares by Sector, %, 2015
Table 18: Projected Market Size, 2021, & Growth Rates, 2015–2021
Table 19: Baby Milks: Segmentation by Stage, % Value, 2009–2015
Table 20: Powdered Baby Milks: Brand Price Positioning Analysis, 2015
Table 21: Baby Milks: Manufacturer Shares, Value & Volume, %, 2009–2015
Table 22: Baby Milks: Manufacturer Shares by Stage, % Value, 2011
Table 23: Baby Milks: Brand Shares, Value, %, 2009–2015
Table 24: Baby Cereals & Snacks : Market Segmentation, 2009–2015
Table 25: Baby Cereals & Snacks: Manufacturer Shares, Value & Volume, %, 2009–2015
Table 26: Baby Cereals : Manufacturer & Brand Shares, 2009–2015
Table 27: Baby Cereals & Dry Meals: Main Brands Available, 2015
Table 28: Baby Snacks: Manufacturer Shares, 2009–2015
Table 29: Baby Snacks: Main Brands Available, 2015
Table 30: Breakdown of Sales of Wet Meals by Target Age Group, 2009(1)
Table 31: Organic Baby Food: Market Penetration, 1997–2015
Table 32: Wet Baby Meals: Sales by Pack Type, % Value, 2009–2015
Table 33: Wet Baby Meals: Market Shares, Value & Volume, %, 2009–2015
Table 34: Wet Baby Meals: Market Shares by Type of Packaging, % Value 2012
Table 35: Organic Baby Food: Manufacturer Shares, % Value, 2008 & 2013
Table 36: Wet Baby Meals: Main Brands Available, 2015
Table 37: Baby Drinks: Manufacturer Shares, Value & Volume, %, 2009–2015
Table 38: Packaged Food Sales by Channel, A$ Million, 2005–2015
Table 39: Baby Milks: Sales Segmentation, Grocery v Pharmacy, % Value, 1997–2015
Table 40: Economic Indicators, 2009–2016 Table 41: Key Macro-Economic Forecasts, 2015–2021
Table 42: Birth & Population Projections, 2009-2021
Table 43: Baby Population, Number of Babies, 2009-2021
Table 44: Baby Food: Market Value, Current Prices, 2009-2015
Table 45: Baby Food: Market Value, Constant Prices, 2009-2015
Table 46: Baby Food: Market Value, US$, 2009–2015
Table 47: Baby Food: Market Volume, Tons, 2009–2015
Table 48: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
Table 49: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
Table 50: Baby Food: Per Capita Expenditure, US$, 2009–2015
Table 51: Baby Food: Per Capita Consumption, Grams, 2009–2015
Table 52: Baby Milks: Sector Trends, 2009–2015
Table 53: Baby Milks: Segmentation by Stage, % Value, 2009–2015
Table 54: Baby Milks: Segmentation by Stage, % Volume, 2009–2015
Table 55: Baby Milks: Brand Price Analysis, 2015
Table 56: Baby Cereals & Snacks: Sector Trends, 2009–2015
Table 57: Baby Meals : Sector Trends, 2009–2015
Table 58: Baby Drinks: Sector Trends, 2009–2015
Table 59: Milks & Cereals: Import Trends, 2008-2014
Table 60: Imports of Milks & Cereals by Country of Origin, Value, 2013 & 2014
Table 61: Other Baby Food : Import Trends, 2008-2014
Table 62: Imports of Other Baby Food by Country of Origin, Value, 2013 & 2014
Table 63: Milks & Cereals: Export Trends, 2008-2014
Table 64: Exports of Milks & Cereals by Country of Destination, Value, 2013&2014
Table 65: Other Baby Food : Export Trends, 2008-2014
Table 66: Exports of Other Baby Food by Country of Destination, Value, 2013 &2014
Table 67: Baby Food: Market Value Forecasts, Current Prices, 2015–2021
Table 68: Baby Food: Market Value Forecasts, Constant Prices, 2015–2021
Table 69: Baby Food: Market Value Forecasts, US$, 2015–2021
Table 70: Baby Food: Market Volume Forecasts, Tons, 2015–2021
Table 71: Baby Food: Per Capita Expenditure, Current Prices, 2015–2021
Table 72: Baby Food: Per Capita Expenditure, Constant Prices, 2015–2021
Table 73: Baby Food: Per Capita Expenditure, US$, 2015–2021
Table 74: Baby Food: Per Capita Consumption, Grams, 2015–2021
List of Figures
Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Baby Food: Per Capita, 2009-2015
Figure 4: Baby Food: Manufacturer Shares, Value, 2015
Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2015
Figure 6: Baby Milks: Sector Trends, 2009-2015
Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2009-2015
Figure 8: Baby Cereals & Snacks: Sector Trends, 2009-2015
Figure 9: Baby Cereals & Snacks: Per Capita Expenditure & Consumption, 2009-2015
Figure 10: Baby Meals: Sector Trends, 2009-2015
Figure 11: Baby Meals: Per Capita Expenditure & Consumption, 2009-2015
Figure 12: Baby Drinks: Sector Trends, 2009-2015
Figure 13: Baby Drinks: Per Capita Expenditure & Consumption, 2009-2015
Figure 14: Milk & Cereals : Country of Origin, % Value, Top Five, 2014
Figure 15: Milks & Cereals: Country of Destination, % Value, Top Five, 2014
Figure 16: Baby Food: Manufacturer Shares, Value %, 2015
Figure 17: Baby Food: Manufacturer Shares, Volume %, 2015
Figure 18: Baby Food: Market Size, 2015-2021
Figure 19: Baby Food: Market Segmentation, 2021
Figure 20: Baby Food: Per Capita, 2015-2021

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report