Summary Baby food in Argentina has seen growth both in terms of value and volume between 2009 and 2015. The change in the economic conditions like devaluation of peso in December 2015, raise in interest rates effected the baby food market negatively. GDP rose by 2.1% in 2015, but is expected to fall in 2016, by around 0.8%, largely as a result of the currency devaluation, which will dampen demand. The baby food market is heavily centered on baby milks, whereas cereals being the part of staple diet and are popular among low income families occupy the place after baby milk and the wet meals are still in the struggling phase.
Key Findings Baby food consumption in Argentina grew by 27.6% in volume and by over 300% in value between 2009 and 2015.
Milks accounted for 87% of value sales in 2015. Cereals account for 10% of retail sales, almost double the proportion they held in 2009. Wet meals claim the remaining 3% of value and 6% of volume sales.
The baby food market is currently dominated by two companies: Danone and Mead Johnson, which held a combined 70% of volume and value sales in 2015. Danone was in the leading position in terms of value with 42.9%, although it ranked second in volume terms.
Baby food is sold through pharmacies and food retailers, which include supermarkets, hypermarkets and grocery stores, with food retailers taking the larger share of the market, at an estimated 64% by volume in 2015.
Synopsis “Baby Food in Argentina” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Denmark market.
What else does this report offer?
Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
Future projections considering various trends which are likely to affect the industry.
Reasons To Buy Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
Investigates which categories are performing the best and how this is changing market dynamics.