Summary In Austria, the temperatures were well above average in 2015. These high temperatures helped to boost growth for some categories in the all commercial beverages market, particularly soft drinks. As a refreshing, carbonated beverage, cider also benefited from the warm weather. The off-premise channel saw volume gains of 9% in 2015, slightly behind the market, and lost share slightly. International brands were responsible for most of this growth, although premium domestic ciders also contributed.
Key Findings Premium local beverages to grow, thanks to younger Austrian entrepreneurs who are increasingly bringing more innovative and stylish products to the market. The Austrian cider market has seen growth, with sales boosted in particular by the successful introduction of new variants. Flavored cider volumes soared in 2015.
Synopsis Canadean’s Austria Cider Market Insights 2015 Report provides a complete overview of the Austria cider industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details: 2011-2015 actual detailed cider consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016 Value by distribution channel 2011-2015, with 2016 forecasts 2014-2016 selected on- / off-premise retail prices Details of key cider new product launches in 2015 by company Overview of the competitive landscape in the cider market, with analysis of key company performance Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market Data is also available in excel format
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