Summary Temperatures in Australia were above average for most of the year, with several periods of record warmth. The higher temperatures had a positive effect on total beverage consumption. Cider in Australia enjoyed strong growth in 2015, ahead of the other alcoholic beverage categories, thanks to its mainstream price positioning and premium taste. Private Label cider has failed to take off significantly in Australia, and there is currently no expectation that the segment will manage to expand in the near future.
Key Findings Pear Cider continued to be a niche segment, but enjoyed excellent growth. The strong alcoholic strength segment declined in 2015, while the regular strength segment grew ahead of the market. Metal grows ahead of the market , this growth was driven primarily by metal cans, which saw a volume increase.
Synopsis Canadean’s Australia Cider Market Insights 2015 Report provides a complete overview of the Australia cider industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details: 2011-2015 actual detailed cider consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016 Value by distribution channel 2011-2015, with 2016 forecasts 2014-2016 selected on- / off-premise retail prices Details of key cider new product launches in 2015 by company Overview of the competitive landscape in the cider market, with analysis of key company performance Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market Data is also available in excel format
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