Adding Value Through Packaging: Sauces and Dressings
Globally the sauces and dressing market expects a CAGR in terms of market value of less than two digits, only 5%. In order to invigorate the category, packaging is essential as it is a key element that can provide differentiation and important added benefits. As such, elements like providing a new benefit (such as convenience or being adapted to consumers' lifestyles) or improving products' longevity are likely to make a difference in the category.
Convenience is key in the segment, as can be observed in easy-to-carry/on-the-go packages, pre-measured portions , or just simple easy-to-store resealable solutions that preserve the freshness of the product for longer.
In addition, the segment has adopted an interesting customized approach in order to expand the category with packaging formats designed for senior consumers (easy to open or to grab) or for single lifestyles.
Finally, some manufacturers are trying something different to get consumers' attention, providing extra benefits beyond the sauce/dressing product itself. Therefore, some products now come with everything needed to prepare a quick meal, while one allows consumers to cultivate their own tomato plant to highlight its natural formulation as a tomato-based sauce.
Adding Value Through Packaging: Sauces and dressings explores new packaging formats and value-added features in the sauces and condiments category, using examples from Canadean's Pack-Track innovation tool. Your key questions answered: What drives packaging innovations in sauces and dressings? What notable new formats and value-added features have been introduced in the sauces and dressings category in recent years? Which consumer trends have these packaging innovations capitalized on? How can sauces and dressings manufacturers use packaging to stay ahead of the game in a crowded marketplace?
Reasons To Buy
Use Added Value Through Packaging reports to inspire innovation.
Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry.
Appreciate the importance of the sensory element of packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.
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