Primary Market Research-Smartwatches
Smartwatches today are too expensive for today’s consumer. If an OEM is looking to retail a smartwatch for over $250 in North America, it probably will not sell very well. Ideally, it would retail for under $100. In addition, smartwatches are considered by many to be little more than ‘toys’ for ‘gadget geeks’ and certain ‘early adopters’ in the product's life. cycle.
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