The Report 'Furniture Flagship Stores' is the result of:
interviews with around 50 companies having experience of mono-brand or flagship stores in the furniture sector or in related activities
out of these 50 companies, financial analysis of around 30 players
desk research, processing and conclusions.
The Executive Report section of the study (around 10 pages), offers highlights on "what a flagship store is", investments and typical economical ratios, EBITDA for the involved furniture manufacturers, driving forces, useful tips, achievements, strategic alternatives (for example, shop-in-shop or franchising instead of flagship stores).
The second chapter (around 150 pages) shows the main findings of the Top 50 megacities where furniture flagship stores have been opened, together with facts and findings related to around 30 furniture manufacturers and 150 selected stores. Frequent topics are size of the shop, events, kind of product mix, localizations, ownership, involvement in the contract business.
The third chapter shows demographic and macroeconomic indicators for both the "Top 50" locations and the "Next 100" .
Among the analyzed furniture manufacturers:Arper, Bulthaup, Bo Concept, Fritz Hansen, Kartell, Molteni, Natuzzi, Panasonic, Philips, Poliform, Poltrona Frau, Wilkhahn.
Among the analyzed flagship stores (and their "alternatives"): Artemide (Miami), Arper (Clerkenwell), Au Bon Repos (Bruxelles), B&B (London), Chanintr Living (Bangkok), Colette (Paris), Cassina/Poltrona Frau (New York), Kare Design (Rome), Molteni (Milan), Moooi (Amsterdam), Matsu (Shanghai), Natuzzi Gallery (Beirut), Offect (Stockholm), Panasonic (Tokyo), Philips Lighting (London), Orient Home (Dalian), Ozone (Tokyo), Ritter Sport (Berlin), Roche Bobois (Chicago), Scavolini (New York), Vera Wang (Beijing), Versace Home (Delhi)
Among the Top 50 locations: Chicago, Delhi, London, Milan, Moscow, New, York, Paris, Shanghai
Among the "Next 100" locations: Boston, Buenos, Aires, Guadalajara, Hangzhou, Melbourne, Pune, Qingdao
Next step: CSIL is working on a model for analysing the pros and cons of the opening of a new flagship store.