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Wireless Services Market Share 2015

Wireless Services Market Share 2015

The balance of power is well understood in the US Wireless Services industry: Verizon and AT&T command over two-thirds of the market, leaving the remaining one-third to Sprint, T-Mobile, and a host of third-tier providers to fight over.  The $229 Billion industry generates tremendous margins for these providers and they tightly manage cash flows to preserve market share, while they continue to award their shareholders with high dividends.  The balance works nicely for Verizon, AT&T, and their shareholders, but second-tier providers and new entrants are swarming around this market, looking for ways to chip away at these shares.    As growth slows in this mature market holding or increasing market share often requires investment, price concessions, and more aggressive marketing.  This report, Wireless Services Market Share 2015, provides a detailed assessment of market share within the US Wireless Services market.  The report provides a historical – quarterly and annual – measures of company market share, along with market shares at the service (voice, data, text), channel (retail/wholesale), and contract level (pre-paid, post-paid).  The report provides four year forecasts of industry revenues and an assessment of how company market shares will change over time.  


I. EXECUTIVE SUMMARY
1.1 US Wireless Market
1.2 Importance of Maintaining Share
1.3 Market Share Summary
1.4 Report Structure
II. BACKGROUND
2.1 Definitions
2.2 Service Revenue Trends
2.3 Devices Influencing Share
2.4 Wireless Data and Moore’s Law
2.5 Retail/Wholesale Channels
2.6 Companies
2.6.1 AT&T
2.6.2 Verizon
2.6.3 Sprint
2.6.4 T-Mobile
III. DEMAND & REVENUE PATTERNS
3.1 Total Wireless – Growing Subs and Revenue
3.2 Voice Usage Declining
3.3 Data as Platform
3.3 Text Messaging Plateaus
3.4 Pricing Paradigm Shift
3.5 Penetration
IV. WIRELESS SEGMENTS & PRICING
4.1 Post-Paid Plans & Service Bundles
4.2 Pre-paid v. Post-paid
4.3 Phones v. Connected Devices
4.4 Retail v. Wholesale Markets
4.5 Price Skirmishes
4.6 Disruptive Scenarios
4.7 Competitive Environment
4.8 Wireless Networks
V. MARKET SHARE
5.1 Summary
5.2 Methodology
5.3 Market Share
5.3.1 Wireless Services Revenues and Market Share
5.3.2 Voice, Data, Text Services Revenues and Market Share
5.3.3 Phone and Connected Device Services Revenues and Market Share
5.3.4 Post-Paid and Pre-Paid Services Revenues and Market Share
5.3.5 Wholesale Services Revenues and Market Share
FIGURES
Figure I-1 US Wireless Services Market Share, 2014 (%)
Figure I-2 Report Segmentation
Figure II-1 Wireless Services: Business and Consumer
Figure II-2 Wireless Services Examples
Figure II-3 Wireless Services Segments
Figure II-4 US Wireline & Wireless Revenues, 2003-2013 ($Billions)
Figure II-5 US Wireless Revenues by Service, 2003, 2013 (% of Total)
Figure II-6 US Voice Revenues, 1996-2011 (%)
Figure II-7 Mobile Telephone Service Trends, 2008-2013
Figure II-8 Wireless Services Revenue: Voice, Data, Video, 2010, 2014
Figure II-9 Wireless Services Revenue: Phone, Connected Devices, 2010, 2014
Figure II-10 Wireless Services Revenue: Post-Paid, Pre-Paid, 2010, 2014
Figure II-11 Wireless Channel Revenue Distribution, 2010-2014 (%)
Figure II-12 Apple iPhone Sales, 2007-2012 (Millions)
Figure II-13 US Smartphone Market Share by Operating System
Figure II-14 North America Mobile Data Growth (Terabytes/Month)
Figure II-15 Wireless Sales Channels and Marketing
Figure III-1 Wireless Services Revenues, 1Q13-2Q15 ($Billion)
Figure III-2 Basic Cable VoIP Subscribers, 1998-2013 (Millions)
Figure III-3 Voice Minutes of Use, 2009-2013 (Billions)
Figure III-4 US Household Wireless & Wireline Accounts, 2008-2013
Figure III-5 US Wireless Voice Minutes, 2006-2013 (Billions)
Figure III-6 Wireless Voice Revenues, 1Q13-2Q15 ($Billion)
Figure III-7 US High Speed Data Subscribers, 1997-2012
Figure III-8 Wireless Data Revenues, 1Q13-2Q15 ($Billion)
Figure III-9 Total Text Message Volume and Text Messages per Subscribers, 2005-2012
Figure III-10 Wireless Text Revenues, 1Q13-2Q15 ($Billion)
Figure III-11 US Wireless ARPU, Voice, Data 2006-2013 ($Month)
Figure III-12 US Wireless Penetration, 2006-2014 (% or Population)
Figure IV-1 Pre-Paid & Post-Paid Services Revenues, 1Q13-2Q15 ($Billion)
Figure IV-2 Phone v. Connected Device Quarterly Revenues, 1Q13-2Q15 ($Billions)
Figure IV-3 Retail v. Wholesale Quarterly Revenues, 1Q13-2Q15 ($Billions)
Figure IV-4 LTE Coverage of the Big 4 National Carriers, 2010-2014
Figure V-1 US Wireless Services Market Share, 2014 (%)
Figure V-2 CMR Tracking and Forecasting Process
TABLES
Table II-1 US Wireless Services Companies – Financial, Operational Detail, 2013
Table IV-1 Post-Paid Plans
Table IV-2 Prepaid Plan Comparison
Table IV-3 Home Voice Plans, Rates
Table IV-4 US Wireless Carriers 4G LTE Coverage (October 2013)
Table V-1 Wireless Revenues by Company, 2010- 2014 ($Millions)
Table V-2 Wireless Services Market Share by Company, 2010-2014 (%)
Table V-3 Voice Revenues by Company, 2010-2014 ($Millions)
Table V-4 Voice Services Market Share by Company (%)
Table V-5 Data Revenues by Company, 2010-2014 ($Millions)
Table V-6 Data Services Market Share by Company (%)
Table V-7 Text Revenues by Company, 2010-2014 ($Millions)
Table V-8 Text Services Market Share by Company (%)
Table V-9 Phone Revenues by Company, 2010-2014 ($Millions)
Table V-10 Phone Services Market Share by Company (%)
Table V-11 Connected Devices Revenues by Company, 2010-2014 ($Millions)
Table V-12 Connected Device Services Market Share by Company (%)
Table V-13 Post-Paid Revenues by Company, 2010-2014 ($Millions)
Table V-14 Post-Paid Services Market Share by Company (%)
Table V-15 Pre-Paid Revenues by Company, 2010-2014 ($Millions)
Table V-16 Pre-Paid Services Market Share by Company (%)
Table V-17 Wholesale Revenues by Company, 2010-2014 ($Millions)
Table V-18 Wholesale Services Market Share by Company (%)

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