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Value Chain Analysis of China's Stevia Sweetener Industry-Executive Summary

This executive summary is extracted from CCM’s report Value Chain Analysis of China Stevia Sweetener Industry, which was finished in March 2016.

China has been the world's largest stevia sweetener supplier with the largest stevia planting area since 1997, and also a manufacturing center for stevia sweeteners. Chinese processors are cooperating with some well-known overseas companies and their market presence extends beyond its China's territories. Therefore, it is likely for China to maintain its position as a key supplier in the long term.

Compared to other countries participating in global stevia sweetener industry chain, China has a relatively complete industry chain.

CCM looks into China’s stevia sweetener value chain from the three following segments:
 Raw material supply: including stevia planting area and stevia leaf output;
 Supply of target products: stevia sweetener extraction and purification;
 Trade and marketing of stevia sweeteners.

CCM has conducted a value chain analysis to China’s stevia sweetener industry to uncover the volume and price movement of stevia sweeteners from its starting material, to extraction, purification, sales in both domestic and overseas markets and factors influencing the movement, the flow from players of stevia seeding and seedling, to stevia planters and stevia leaf traders, to extracted and/or purified stevia sweeteners, and to traders and marketing companies of stevia sweeteners, as well as factors influencing the flow and their cooperation mode.

Each link of China’s stevia sweetener value chain has its own characteristics and has undergone different changes in recent years. What types of players along this value chain have played a dominant role? You will find answers to this question in CCM’s report of Value Chain Analysis of China's Stevia Sweetener Industry - Executive Summary.


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