Zimbabwe Tourism Q4 2018
Zimbabwe's tourism industry is entering a period of high potential following the removal of President Robert Mugabe inlate 2017. The country experienced strong growth in arrivals over 2017, which was not derailed by the coup in November whichresulted in Emmerson Mnangagwa assuming the presidency. Mnangagwa's openness to economic reforms offers the tourismsector the opportunity for recovery from the mismanagement of the last two decades. Improvements to the business environmentwould attract significant investment and greater economic and political stability will improve the country's attractiveness to visitors,collectively providing a significant boost to the sector and, in turn, to the economy. However, true improvements will take a numberof years to fully materialise, and violence following the elections in July 2018 indicates that the political environment remainsprecarious.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook