Market Research Logo

Zimbabwe Tourism Report Q2 2016

Zimbabwe Tourism Report Q2 2016

BMI View: Zimbabwe's tourism industry possesses many areas of national beauty, with extensive safari options and the Victoria Falls, but ultimately, it falls well short of its potential. Poor transport infrastructure, reduced air routes into the country, security concerns, and restrictive foreign investment and ownership rules, all combine to restrict the country from attracting inbound arrivals from a wider range of high value source markets. Heavily reliant on tourism from neighbouring powerhouse South Africa, the decline of commodity prices and the depreciation of the Rand leave Zimbabwe heavily exposed if South African demand for international travel falls. Despite natural tourism resources, Zimbabwe has a considerable amount to do before it can realise its potential. A relaxing of visa requirements is a positive step, as is AirZim's plan to continue expansion, but despite the natural tourism resources, Zimbabwe has a considerable amount to do before it can realise its potential. Key Updates And Forecasts

Fastjet, the low-cost African carrier has announced plans to introduce two weekly flights from Johannesburg to Victoria falls as demands increases.

Chinese visitors to Zimbabwe will be allowed to apply for a visa upon arrival following a loosening of visa restrictions. Additionally, visas have been scrapped entirely fr other countries within the South African Development Community (SADC)

Total inbound arrivals are forecast to rise by 19.4% between 2016 and 2020, reaching 2.7mn by the end of the period.

BMI Industry View
Table: Key Forecasts (Zimbabwe 2013-2020)
Industry Forecast
Table: Inbound Tourism (Zimbabwe 2013-2020)
Table: Tourism Receipts (Zimbabwe 2013-2020)
Table: Hotel Accommodation (Zimbabwe 2013-2020)
Table: Tourist Departures and Consumption (Zimbabwe 2013-2020)
Industry Risk/Reward Index
Table: Sub-Saharan Africa - Tourism Risk/Reward Index
Market Overview
Competitive Landscape
Domestic Hotel Groups
Table: Domestic Hotel Groups
International Hotel Groups
Table: International Hotel Groups
Industry Forecast Methodology
Risk/Reward Index Methodology
Table: Weighting Of Indicators

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report