Market Research Logo

Zimbabwe Consumer & Retail Report Q4 2017

Zimbabwe Consumer & Retail Report Q4 2017

BMI View:

The Zimbabwean consumer will continue to face a difficult environment in the coming quartersas low disposable incomes and high unemployment will weigh on household spending. Wider economicgrowth in the country will be insufficient to boost consumer confidence, though it will help to carry throughincremental expansion in spending.

Zimbabwe's real GDP growth will return to positive territory in 2017, after a recession in 2016 drivenprimarily by a drought which severely impacted the agriculture sector. Growth will reach 0.6% in 2017according to our forecasts, compared to a decline of 1.8% in 2016, accelerating through the remainder ofour forecast period to a peak of 2.5% in 2021. Parallel to this growth, we anticipate an increase in consumerspending; however, this uptick will only be moderate, reflecting the continuing difficulties faced by theZimbabwean economy, and the limited potential in the consumer market over the short-to-medium term.

That said, positive economic signs are starting to appear in the country. In 2017, the government introduceda bond note programme which has contributed to a much-needed improvement in liquidity in the country. Ifthe success of this initiative continues and is combined with other economic manoeuvres, it could provideupside to the economy and to consumer confidence over the coming years.


BMI Industry View
Consumer Outlook
SWOT
Consumer & Retail SWOT
Industry Forecast
Consumer Spending
Total Household Spending
Table: Total Household Spending (Zimbabwe 2015-2021)
Essential And Non-Essential Spending
Table: Essential And Non-Essential Spending (Zimbabwe 2015-2021)
Food, Drink And Tobacco
Table: Food And Drinks (non-alcoholic, alcoholic and tobacco) Spending (Zimbabwe 2015-2021)
Clothing And Footwear
Table: Clothing And Footwear Spending (Zimbabwe 2015-2021)
Household Goods
Table: Household Goods Spending (Zimbabwe 2015-2021)
Personal Care And Effects
Table: Personal Care And Effects Spending (Zimbabwe 2015-2021)
Tourism Spending
Household Characteristics
Table: Household Income Data (Zimbabwe 2014-2021)
Demographic Forecast
Table: Total Population (Zimbabwe 2014-2021)
Table: Labour Market Data (Zimbabwe 2015-2021)
Market Overview
Retail Trends
Clothing And Footwear
Table: Selected Clothing And Footwear Retailers
Household Goods, Homeware And Home Improvement
Table: Selected Household Goods, Homeware, And Home Improvement Retailers
Electronics
Table: Selected Electronics Retailers
Department Stores
Table: Selected Department Stores Retailers
E-Commerce And Online Marketplaces
Table: Selected E-Commerce Retailers
Pharmacies And Drug Stores
Table: Selected Drugstores And Pharmacies Retailers
Shopping Centres And Malls
Glossary
Methodology
Industry Forecast Methodology
Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report