New Zealand Food and Drink Report Q2 2016
BMI View: New Zealand's food and drink industry will experience robust growth throughout our forecast period to 2020, especially given existing sector maturity. Nonetheless, a small consumer base combined with a high degree of consolidation will limit room for new players. Latest Updates & Industry Developments
We forecast food sales to experience robust growth over the next five years by developed markets standards. Rising health-consciousness will impact consumption patterns, with consumers favouring categories with high protein content such as fish and dairy products.
The health-consciousness trend will also have a strong effect on the soft drinks industry. We forecast mineral water sales to grow by double-digit rates through to 2020, while the carbonated soft drinks category will broadly stagnate.
Although mass grocery retail sales will grow at a robust pace, industry structure - where the two leading players control more than 90% of the market - will make it very difficult for other players to expand.
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