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Zambia Tourism Q4 2019

Zambia Tourism Q4 2019

Key View:

Similar to other markets in the region, the tourism industry in Zambia offers considerable unrealised growth potential.Development of the market has been hindered by Zambia's limited transport and accommodation network, as well as bycompetition from the leading Sub-Saharan African destination, South Africa, which has a very well established tourism offering. TheZambian government is keen to expand the tourism industry and is investing in a range of initiatives, including the relaunch of thenational airline and marketing campaigns, in order to attract more international visitors and investors.

Key View
Tourism SWOT
Industry Forecast
Industry Risk/Reward Index
Sub-Saharan Africa Tourism Risk/Reward Index
Zambia Tourism Risk/Reward Index
Market Overview
Competitive Landscape
Tourism Methodology

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