Zambia Tourism Report Q2 2016
BMI View: The outlook for Zambia's nascent tourism market is currently very positive. Arrivals areexpected to increase rapidly throughout the five-year forecast period to 2020 as the country improves itsinternational transport connections and as it gradually raises awareness of its many attractions, includingthe popular Victoria Falls and a growing safari holiday sector. Challenges remain in the form of anunderdeveloped domestic transport network and limited hotel sector, which could deter some visitors, andZambia faces significant competition from more established regional destinations such as Kenya and SouthAfrica.
Key Updates And Forecasts
Business tourism represents a valuable potential growth area for Zambia. Meetings, incentives,conferences and events reportedly increased by 300% in 2015 in Livingstone, according to the ZambiaTourism Board. The country is also developing cultural tourism, and in 2016 the third annual LivingstoneInternational Culture and Arts Festival is expected to attract up to 10,000 visitors.
We are currently forecasting double-digit annual growth in terms of international arrivals to Zambiabetween 2016 and 2020, with arrivals set to reach over 2mn by the end of the current forecast period.
Although a small market, the rapid growth is a positive sign for potential investors.
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