Zambia Consumer & Retail Q4 2019
Consumer demand will be subdued over the coming quarters due to drought conditions that are having a negativeimpact on agricultural production and weighing on the incomes of a large segment of the population. Furthermore, rising food priceinflation poses a risk to consumer purchasing power. Looking ahead, we expect to see a normalisation in weather conditions in2020 and an improvement in economic activity which will stimulate consumer demand.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook