Vietnam Food and Drink Report Q2 2016
BMI View: Vietnam is one of the most promising consumer markets in Asia, benefitting from favourable demographic dynamics, rapid economic growth fuelling household incomes and sustained levels of investment. Reflecting this positive view, all categories within the food, drink and mass grocery retail sectors will grow at a rapid pace throughout our forecast period to 2020.
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While food sales are growing from a low base in Vietnam, we forecast rapid growth over the next five years as households quickly climb the income ladder. Combined with a young and sizeable consumer base, we expect strong investment from multinational food and drink companies.
Beer sales will expand at a rapid pace throughout our forecast period to 2020. Nonetheless, heavy government intervention will limit opportunities for foreign investors. The government's decision to reduce its stake in state-owned brewers Sabeco and Habeco had previously raised strong foreign interest. Nonetheless, the government's willingness to sell stakes to domestic players will limit opportunities.
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