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Vietnam Consumer Electronics Report Q2 2016

Vietnam Consumer Electronics Report Q2 2016

BMI View: Vietnam's consumer electronics market was boosted by tariff reductions and retail sectorliberalisation in 2015, factors that will diminish and so spending is forecast to decelerate to a CAGR of6.5% over 2016-2020. The growth story is still positive, based on rising household incomes in a marketwhere device penetration rates are still low. This will see volumes and value increase as consumers acquiretheir first devices alongside an easing of price sensitivity in higher value consumer segments. Our bullishcore scenario is, however, susceptible to downside risks including a hard landing in China or a broaderemerging market debt crisis, and potential for overcapacity and intense vendor competition to erodemargins.Latest Updates And Industry Developments

Computer Hardware Sales: USD1.7bn in 2016 to USD2.1bn in 2020, a compound annual growth rate(CAGR) of +6.2%. Outlook downgraded in Q216 due to expectation for greater cannibalisation of tabletpurchases by smartphones, but overall outlook still positive due to income growth trends.

AV Sales: USD1.2bn in 2016 to USD1.5bn in 2020, a CAGR of 4.4%. Rising incomes and digitalmigration will support expansion of flat-panel TV set sales, which has substantial potential whencompared to higher income emerging markets.

Handset Sales: USD3.4bn in 2016 to USD4.5bn in 2020, a CAGR of 7.4%. First-time smartphoneupgrade potential is still significant, with penetration estimated at around 35% at YE15, and will continueto drive handset spending growth for the duration of our forecast period.


BMI Industry View
Latest Updates And Industry Developments
SWOT
Industry Forecast
Latest Updates
Structural Trends
Table: Consumer Electronics Overview (Vietnam 2014-2020)
Consumer Electronics Risk/Reward Index
Industry Risk Reward Index
Table: CE RRI Breakdown By Region, Q216
Table: Asia CE Risk/Reward Index - Q216
Market Overview
Computers
Table: PC Sales (Vietnam 2014-2020)
AV Devices
Table: AV Sales (Vietnam 2014-2020)
Mobile Handsets
Table: Mobile Communications (Vietnam 2014-2020)
Industry Trends And Developments
Regulatory Development
Table: Government Authority
Competitive Landscape
International Companies
Table: Samsung Electronics
Table: Intel
Table: LG Electronics
Local Companies
Table: Q-Mobile
Demographic Forecast
Table: Population Headline Indicators (Vietnam 1990-2025)
Table: Key Population Ratios (Vietnam 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Vietnam 1990-2025)
Table: Population By Age Group (Vietnam 1990-2025)
Table: Population By Age Group % (Vietnam 1990-2025)
Methodology
Industry Forecast Methodology
Sector-Specific Methodology
Sources
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

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