United States Insurance Q4 2018
High income levels coupled with a heavy dependency of consumers on lines such as life and health insurance, which areconsidered discretionary products in other markets, had made the US insurance industry the largest in the world. While a number ofchallenges exist, including high levels of competition and barriers to entry, as well as government interference in certain aspects ofinsurance policy, will not prevent the further development of the market over the next few years. A healthy economic backdropsupported by high levels of job growth and consumer spending, will ensure robust demand from private customers for a range oflines, with demographic factors a further driver. Meanwhile, the business community will continue to be fueled by a combination ofcheap credit and the largely positive response of the financial markets to President Trump's policies. As such, over the next fewyears, the US insurance market will continue to be a major centre for innovation, and will continue to simulate M&A and investmentactivity.
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