United States Food & Drink Q4 2018
The US food and drink market is increasingly focused on value rather than volume growth and therefore premiumisationwill remain the key growth driver over our five-year forecast period to 2022. Consumer preferences continue to shift, benefitingsmaller innovative companies who are quicker to respond to emerging convenience, online and healthy lifestyle trends. Mass-market legacy brands are under pressure due to this intense competition, and their exposure to these new forms of demandremains limited. Cost-cutting and diversification, via new products and bolt-on acquisitions, will continue to be strategic priorities formajor companies as a result. It is a similar story for leading grocery retailers, with price wars and innovative offerings such as mealkits key to protecting market share amid the rising threat of discounters and Amazon/Whole Foods.
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