The US food and drink industry is becoming increasingly focused on value rather than volume,and as such, premiumisation will be the key growth driver over our 2017-2021 forecast period. Consumerpreferences have shifted significantly in recent years, benefitting smaller innovative companies who arequick to respond to growing convenience, online and healthy living trends. Mass-market legacy brands willface increasing levels of competition as their ability to adapt to these new forms of demand remains limited.
Latest Updates And Industry Developments
Amazon has sent a clear sign to global grocery retailers with its game-changing acquisition of USpremium grocery chain Whole Foods for USD13.7bn, creating synergies between its own onlineplatform and the latter's offline brick and mortar stores. The deal was completed in August 2017.