One of the most important food and drink industry events in recent years took place in April 2019, when plant-basedmeat company Beyond Meat went public on the NASDAQ stock exchange. This is the merging of several ongoing trends in the foodand drink industry, including lower per capita meat consumption, demand for innovative products, higher instances ofvegetarianism and flexitarianism, resulting in higher revenue growth compared to legacy companies. This is forcing the likes ofKellogg's and Campbell Soup to divest struggling parts of their business, while others such as Constellation Brands and Tyson Foodsare investing in niche brands. Whether Beyond Meat is successful will not determine the overall success of these convergent trendsas consumer preferences continue to shift in this direction, benefiting smaller, innovative companies who are quicker to respond toemerging convenience, online and healthy lifestyle trends.
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