United States Food & Drink Report Q2 2018
The US food and drink market is increasingly focused on value rather than volume and, as such, premiumisation will bethe key growth driver over our 2018-2022 forecast period. Consumer preferences continue to shift, benefiting smaller innovativecompanies who are quick to respond to rapidly emerging convenience, online and healthy lifestyle trends. Mass-market legacybrands are coming under pressure due to this intense competition, and their exposure and ability to adapt to these new forms ofdemand remains limited. Cost-cutting and diversification, via new product lines and bolt-on acquisitions, will continue to bestrategic priorities for major companies as a result.
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