United Kingdom Consumer Electronics Q1 2019
The forecast for consumer electronics device spending was raised slightly to incorporate the UK Country Risk team'score scenario for a soft Brexit that would result in sterling appreciation. This would strengthen purchasing power and so benefitvendors by triggering upgrades and boosting unit prices in US dollar terms. The outlook is however still subject to uncertaintybecause of the complexity of the Brexit process, both within UK politics, and in terms of negotiations with the EU. A cliff-edge or hardBrexit outcome, though not our core scenario, is a high impact scenario that would hit device spending in the short-term throughsterling depreciation and reduced affordability.
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