United Arab Emirates Consumer Electronics Report Q2 2016
BMI View: We continue to hold a subdued outlook for the UAE consumer electronics market over thecourse of our forecast period. Nevertheless, we maintain that the UAE is a lucrative consumer electronicsdevices market where high incomes and a culture of consumption are reflected in short replacement cyclesand a large share for premium brands. This will continue over the medium term, but growth prospects arelimited by the economic downturn as a result of the fall in oil prices in 2014 and 2015. This has filteredthrough to lower confidence levels and could impact the economy further over the medium term. Weenvisage a consumer electronics market CAGR of 0.0% 2016-2020 with total device spending remainigstagnant around USD4.573bn by end of 2020. While the market as a whole has a subdued outlook there areareas of stronger performance, for instance hybrid notebooks in the retail market, and TV set sales as hotelcapacity has expanded ahead of the 2020 World Expo.Latest Updates & Industry Developments
Computer Sales: USD1.9bn in 2016 to USD1.83bn in 2020 at a CAGR of -0.9%. A combination of asaturated PC market, price erosion and an uncertain economic outlook will make hardware theunderperforming segment.
AV Sales: USD818mn in 2016 to USD8790mn in 2020 at a CAGR of 1.7%. After weak performance inrecent years we believe Ultra-HD TV set upgrades and a stabilisation of the digital camera market willsupport a return to growth for the market as a whole.
Handset Sales: USD1.86bn in 2016 to USD1.86bn in 2020 at a CAGR of 0.1%. High level of premiumsmartphone demand will support a lucrative market in per capita terms, but overall growth will be limitedby the continued slowdown in unit sales as a result of saturation.
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