BMI View: Turkey's tourism industry suffered a catastrophic hit in 2016 when arrivals fell by over 30%following diplomatic and internal political issues, geopolitical tensions and terrorist attacks which deterredvast numbers of visitors. While we are forecasting a slight return to growth in 2017, arrivals figures willremain well below the volumes recorded prior to the crash and Turkey may struggle to change perceptionsof the safety and security of key tourism destinations in the country. While the government is supportive ofthe industry, and acknowledges its importance to the economy, risks to the recovery will remain significantand heavily weighted to the downside.
Key Updates And Forecasts
Turkey is keen to attract more visitors from markets outside of Europe and the Middle East (whichcurrently account for the largest share of arrivals). The country's Culture and Tourism Ministor, NumanKurtulmus, reported in August 2017 that Turkey's new tourism strategy will be focused on markets inAsia including Japan, India, South Korea and China.